Be it small or large, LinkedIn is for every business. Many small business owners have a disbelief that LinkedIn is not their cup of tea. Well, let me tell you this is not the case. LinkedIn is for every form of business; small, large and medium. One just has to know the right ways to use it. In this post, I will tell you about concept and use of LinkedIn marketing for small businesses. Let’s check out some of the LinkedIn marketing tips for your business.
LinkedIn for SEO:
Every business owner wants traffic in his/her site. Almost all of them know that the best source of traffic is the search engines. The content of your LinkedIn profile is deeply examined by Google, Bing and other search engines. Optimize your LinkedIn profile with relevant keywords; keywords that you think your customers should use to find you in search engines. For example, I would want to get ranked for “SEO services”. Therefore, I would use this word all across my LinkedIn profile. This is just another technique for SEO. But why leave a stone unturned. Hence, optimize your LinkedIn profile for SEO.
LinkedIn Ads are the most underestimated tools in LinkedIn. LinkedIn Ads allow to specifically target/segment your audience. It is one of the better alternatives to traditional online advertising. You can easily segment your audience by age, location, preferences etc.
Ask for recommendations:
One of the most effective LinkedIn marketing tips is to increase your word of mouth referrals by asking your happy and satisfied customers to make recommendations for you to their own networks. These recommendations will be published on your LinkedIn profile and will be displayed to entire network. Positive recommendations boost other non-buyers to become buyers.
Be in touch:
Keep in touch with the people who care most about your business. Have an impact of your status updates by syncing your Twitter account with LinkedIn. But do not flood your profile with status updates. Also, pay attention to updates from experts that belong to your market.
Use LinkedIn groups to build networks:
Create networks by joining/creating various groups and taking part in online discussions. In these discussions you can show off your talent on your area of expertise. Here you will find prospective clients. Reap the benefits of LinkedIn groups and know how to manage and promote it.
Use LinkedIn to raise fund for your business as here you can find many potential investors. There are a number of business professionals in LinkedIn who have been there and done that. Display your talent in such a way so that you provide a cause to them to consider investing in your small business.
Find business contacts:
LinkedIn is a powerful medium to find peers in your respective business to work with. LinkedIn is all about connecting and finding businesses. Look out for business contacts with whom you may want to work. You may also find complimentary businesses to share referrals with.
Convince Potential customers:
Try and convince potential customers by sharing some unique blog content of the area of your expertise. Link your blog/Twitter account with your LinkedIn profiles. Or you can also feature your blogs by displaying it as text ads. Potential customers transform into paying customers if they believe in your area of expertise.
Don’t cry over ROI:
Social media marketing is a long term process. No network can provide short-term gains. Also it is extremely difficult to determine the return on investment in time. Be patient with all efforts. You just need to give this form of marketing some time.
Find qualified people:
LinkedIn Skill and Expertise tool helps small business owners to find the right kind of qualified people. In addition, LinkedIn displays a “relative growth” bar chart for each skill listed. This bar chart graphically shows the increasing demand of related skills.
Follow these amazing LinkedIn marketing tips and soar your business to success.
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