LinkedIn is undoubtedly the most effective social networking platform for generating leads. LinkedIn offers an amazing array of applications that one can use for marketing. A majority of users overlook these LinkedIn marketing applications and hence fail to reap its benefits. Effective use of these applications can be the key to your business’ campaign success. Below are some of the most useful LinkedIn applications for business.
Creative Portfolio Display:
This is an application to customize your LinkedIn profile. This app allows you to showcase your creativity in your Profile. Enhance your readers’ experience, visually with the help of this app. You can display your previous works and projects in an engaging way. Proper use of this app can make your profile really interesting and can bring clients for your business.
This is one of the most popular LinkedIn marketing applications. WordPress LinkedIn application is mostly used by bloggers. With this app, you can sync your WordPress blog posts with your LinkedIn profile. Provide valuable content to your group members with this app. Blog posts showcases your knowledge in a market segment. Hence, with this app you can establish yourself as an expert.
Business owners regularly make use of presentations for their various purposes. This app enables you to import your presentations from your current Slideshare account to sync it with your LinkedIn profile. Showcase these presentations to your clients and transform them into high paying customers.
Box.net files app allows you to manage and share any type of files in your profile. Add any kind of business related files for your visitors/clients to download them. It helps you to manage your important files online.
Events app helps you find your business related events. You can find your industry experts and different market relates people in such events. You can also find potential clients and customers in such gatherings.
As the name implies, this app allows you to conduct polls to collect informational data from your network. Use to get the feedback for your company’s new logo. Find your strengths and fix your weaknesses with this application.
Find out what the world is saying about you with this application. Track down the places where the name of your company is used. Know the comments of different genres of people.
Presently this application is in a Beta version and it is used as similar to SlideShare Presentation app.
These were some of the most used LinkedIn applications for marketing. Below are some more important LinkedIn tools (I wouldn’t say them applications) that can help you in your business campaign.
LinkedIn Questions and Answers:
With this app, you can ask your questions to the entire LinkedIn network. You can also gain thought leadership by providing answers to your niche-related questions. Establish your authority in LinkedIn by providing some authentic and useful answers.
Found under “More” in your group’s top navigation, Group Statistics helps you to gather statistics of any LinkedIn group that you want to join, or are currently a part of. Make use of this data to make appropriate changes to your marketing and advertising campaign.
A subgroup is a small group where members can discuss on a particular function, project, topic, location etc. or anything. A subgroup is created for a specific purpose. Larger groups are usually divided into sub groups. You can see subgroups under “More” section on the tab of your LinkedIn group.
LinkedIn Skills and Expertise:
This LinkedIn app allows you to find the right kind of people having the right skills and expertise for your business. You can also find your market experts and various people that relates to the niche of your business.
Make use of the above mentioned excellent LinkedIn applications to boost up your business to a whole new level.
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