Choosing the right ad styles can be the main difference between the ads which user will notice and click and ads which will be ignored. This is first and foremost task a publisher should do. Ad blindness should be avoided as we want our ads to get clicked. Ad blindness is the tendency of the users to avoid anything that is separate from the main content of the site. There are three AdSense design styles which are used in ad units. A publisher should choose any one of them which he thinks can make him more money.
Blending is the most popular AdSense design technique used by most of the web publishers. Blending helps the ads to mix in with the article content/website. Blending means to combine your ads and content in to one. Blending ads is strongly suggested by Google as it a great way to increase your site revenues. While blending your ad, make sure to use a decent margin around the ads. Do not use a border around the ads and keep the background color of the ad same as that of content. The color of the links on the ad should match with the color of the links on your website. There are not a lot of options if you are blending image ads. Blending works best with in-content ads. With blending you can help to make the advertisements appear natural and attractive to the visitor. Customize your ads border, color, margins, font size, font faces etc. Try not to use any color in the text of your ads. Blending means to place the ad units on your site such that it looks like a part of the content. You can also blend it in such a way that it just appears to be an element of website. Blending counteract ad blindness (users ignore ads automatically as they see them everywhere) Doing this well can help you achieve a high click through rate and high click through rate means more money.
Our goal is not to trick or deceive the audience to get more clicks, but rather provide them an option in the reading flow of your content to check one of the advertisements.
Complementing your AdSense units makes use of the color scheme of your website. While complementing, do not match your backgrounds and borders with your ads. This does not mean that you give some flashy colors. Use a color that just makes them look like an ad. This is just in between blending and contrasting. There should be subtleness in your ad. This kind of AdSense design technique is used by a comparatively lesser number of people.
Contrasting the design of Google AdSense Units means that you choose a design which contrasts with your website. You can also choose different set of colors or fonts, styles. Contrasting means that want you seriously want your ads to stand out against your website design. Contrasting means dissimilarity of two things and that’s what you want to achieve. Contrasting is mainly done on websites which have a dark background.
Out of the three choose any one of the design styles for your ad unit. You can also use different design styles for different ad units in a single page. The following table may help you in selecting your AdSense design.
|Ads within content||Ads adjacent to content|
|Light background behind ads||Blend||Blend or complement|
|Dark background behind ads||Blend, complement, or contrast||Contrast or complement|
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