The growing popularity of social networking sites has forced search engine king Google to launch a social networking site of its own. Google has launched Google+ with an aim to give tough competition to social network king, Facebook. Business owners had already set their eyes upon Google+. They were simply waiting for the launch of ‘just another’ social network so that they can use it to manage and promote their business. But Google+ isn’t just another social network. Let’s check out how it is different and how you can use it in your business. You can either create a personal profile for your business or you can use Google+ which is entirely dedicated to business.
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Search Engine Optimization:
Google is best known for its search engine. The contents of your Google+ profile page are extremely important as Google webmasters are tying Google+ for its SEO purposes. Google search engine crawlers indexes the contents of Google+ profile and provide a great importance to them.
We all know that the presence/popularity in social media networks affects your search engine rankings. Be it Facebook or Twitter, they indirectly affects your SEO campaign. But the search engine authorizes a comparatively higher importance to your presence in Google+ as compared to your presence in other social media networks. Thus by using and popularizing your Google+ profile, you enhance the chance to get higher ranks in search engines.
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Integration with other Google Products:
Google provides a wide array of products such as Google Maps, Google Docs, and Google Places etc. to help out its users. A greater benefit of Google+ lies in the fact that Google+ conjoins itself with other Google services. It is able to integrate with almost all Google services. If you are running a small company in a particular region such as a restaurant, then having a Google+ page will help you add valuable information and data to your Google Places page.
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Popularity:
Google+ already has 100 million members in its community. You cannot ignore or miss an opportunity to offer your products to such a large community. Also the popularity of Google’s social network is increasing at a tremendous rate. Who knowa, some day it might outlive Facebook. So better start using it now.
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Hangouts:
Every social media network provides its own ways to help users to make hangouts. With Google+, Hangouts can be very user-friendly with video conferences and personalized group chats. Businesses can make use of this feature for brainstorming, local meeting, troubleshooting etc. It also allows you to share documents, presentations and files. Business users can also incorporate their Gmail accounts into Google+.
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Distributed:
Almost all social networks have a unified way of messaging i.e. others know where you are and what you do. Unlike Facebook, Google+ allows to create different circles that comprises of people of your choice. For example, I have three circles, Family, Office, Friends. It is totally up to me as to what I want them to show. The posts are not universally visible to all the three circles. So with this, you can maintain a little bit of privacy within Google+.
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Personalized Search Results:
Google is slowly transforming its search engine to provide personalized search results. Similar to “like” in Facebook, Google+ provides a “+1”. In brief, personalized search results means that Google will only show you those results that you like. By getting more and more “+1”s for your page, you get better rankings for personalized search results also.
The major reasons being, improved search engine rankings and a better incorporation with other Google products makes it a viable option for your business.
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