Content writing is a smart business but you can’t rely on audience attention every time which can be changed with a fraction of a second. The increasing use of social networking and mobile web has become the hurdle of securing potential audiences’ attention. The increased number of web surfing won’t allow to create any customer and engaging audiences in selling products and service offers will be difficult.
However, to solve this problem there is only one thing, which you can do is to prepare unique contents, present yourself magnificently to gain attention and beat the competition. Dragging audience’s attention needs changes the traditional content marketing strategies. Content marketing needs to focus on providing great help with tips, suggestions and solutions to reader’s problems, it makes the audience to stick around your web page and take some action. It is a fact that 7 out of 10 readers will read your headline and from the rest of 3, 2 audiences will go through your whole article.
Here are few must to do suggestions to improve the value of your content marketing skills to increase web page traffic.
1.Short but Effective Writing
It is not necessary to write an essay about your products and services, because people don’t have time read such long words. Use your creativity while writing. Here it is not about how short you are writing, it is about how you are making it short through your creativity. Don’t use jargons, phrases and any ambiguous words which give different meaning to your writing.
Attention: Interest: Desire: Action
These four golden rules are based on a classical marketing formula, but these did not have lost their value till now. These formulas are saying about how to persuade audiences for selling your products and services. The first point is grabbing customers’ ‘Attention’ through lucrative writing and designing. Then create ‘Interest’ in them to stick to your web page to know more about your services and product utilization. Third is creating ‘Desire’ in the audience through persuasive writing, offers, discounts etc. and fourth one section’ where you have to compel your audience to buy your offers and packages.
Writing headlines by following the AWAI features, where four “U”s utilization placed an important role in sales copy. And these four ‘us are: Useful, Ultra-specific, Unique, Urgent. You have to make your headline useful, which should be relevant to the body of the content. Ultra specific means your headline should target your point, about which you are going to mention in the body. Urgent is used to make your headline valuable.
Be specific while writing or marketing for certain products and services. Because specific details are more appealing compare to describing about the broad sense of every aspect utilization. Be persuasive in your both headline and description writing. Be eye candy, increase the curiosity, build reliability and be attentive to providing clear information.
5.Eye on Conversion Rate
Do enough research on your content marketing strategies to optimize your headline to enhance your conversion rates? Lucrative writing will always boost your contents to grab audience’s attention and conversion rate.
6.No Big Words
Most writers use big words to pull audiences towards their website but as a result they are directly pushing the crowd to avoid them. The writer thinks complex words makes them more intelligent and smart but they forget in web you can find various ranges of audiences, age wise, knowledge wise even country wise. So you can’t sure to make all understand your intricate language. So it is always wise to put single yet effective words to win everyone’s heart.
7.Short and simple
Use short and simple words to create the difference. There is no substitute of great content which should be powerful and compelling.
Last but not in the list, know your audiences, so you can prepare contents. Don’t spam, follow the guidelines of content marketing. This will help you to achieve success in gathering audiences’ attention and turn them as potential customers.