Search Engine Optimization is a complex series process of improving a webpage/website’s search engine rankings. It is a long term process that depends on several other sub factors such as link building, off-page optimization, on-page optimization and others. We are not going into the jargony of SEO. We’ll discuss some of the basic, implementable and easy SEO tips for freelance web designers that can help you improve your search engine rankings.
Well, I assume you know the importance of search engines in business and how effective it is in bringing traffic to your site. In the previous post of this guide, I gave you some web design seo tips on creating an online portfolio for you freelance web design campaign. This post is all about promoting your portfolio and what better place to promote than the biggest source of traffic, search engines.
Here are some of the most effective on-page web design seo tips that can help you book your place at top search engine rankings.
A. URL And Domain Name Optimization:
Keep your URL structure organized and keyword optimized (filled with related keywords). If your pages contain multimedia contents, then your URL should contain information about it. By doing this, you not only inform your visitors about what your page contains, but you also let search engine crawlers know what the page is all about. According to web design seo tips categorize your site content within the URL structure of your page. Make it actually look like a page address. Also select a search engine friendly domain name for your site.
Domain name optimization, url optimization and related post. Give links
The SEO tips for freelance web designers includes URL and the domain name of your page is entirely in your hands, so customize it to make it search engine friendly.
B. Internally Link Your Pages:
Internal linking is one of important SEO tips for freelance web designers of search engine optimization. Devise a tactic that’ll help you to internally link all the related pages of your website. This enables search engine robots to crawl pages containing similar content, with ease.
C. Anchor Text:
Be careful of the words that you use to link other pages of your website according to SEO tips for web designers guidelines. These “linking” words or more popularly called as anchor text also contributes to search engine optimization. Use specific keywords (for which you want your linked page to get ranked) within your anchor text. This gives an idea to search engine crawlers as well as readers of what they will get on clicking on anchor text. Read a post on Anchor text optimization to get more insight views of SEO tips for freelance web designers.
D. Meta Title And Meta Tags Optimization:
Meta titles are a good way to improve search engine rankings and click through rates. They are placed in the HTML header along with Meta tags. Generally, meta titles are short (60-70 characters), descriptive, and must contain keywords for which you want your page to get ranked. Hence, keep your meta titles unique, keyword containing and attractive to get more clicks from search engine traffic.
Meta descriptions should beautifully describe your page content. It must also contain keywords.
Learn more about meta tags from these SEO tips for freelance web designers post.
Give links to all posts about meta titles
E. Do Not Use Flash Graphics On Your Site:
Flash graphics are a good way to impress your visitors, but these flash programs are not read effectively by search engine robots. They cannot analyze these Flash codes and hence treat them as a negative sign for ranking.
Therefore, it’s better to stick to basic HTML and CSS for coding as mentioned in web design seo tips . Also avoid using images to link to other pages.
F. Optimize Your Images:
Obviously, you’ll use images in your portfolio to convince a visitor about your skills and abilities. But, be sure that you search engine optimize your images, the most important being the use of “Alt” tag in images. This in one of the best SEO tips for web designers to achieve good SEO results.
G. Splash Pages:
A splash page is a page where a visitor is greeted by a fancy graphic page saying “Learn more” or “Fill this form” or something like that. This heavy graphic containing page is displayed before the visitor enters the website according to web design seo tips . Search engine robots find it difficult to examine such graphic codes. Thus, such codes hinder your search engine reputation. Avoid using those and stick to some basic codes.
Proper on page SEO and link building can help you achieve your desired search engine place with ease.
Below are some of the posts that can help you to improve your portfolio’s search engine ranking.
What SEO tips for freelance web designers other than the above did you used to improve your site’s search engine ranking? Do give your views and thoughts via comments.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.