You already know the importance of your Social Media presence for the purpose of your branding and promotion.
But when it comes to social media many people find it difficult to measure the ROI or effectiveness of their social media efforts. And if you are among the people who doubt whether their efforts to leverage social media is becoming more of a distraction well you dont have to worry abt that anymore.
Here’s the ultimate guide to make the most out of your social media efforts keeping you focused on getting the job done without any waste of your time whatsoever.
1. Laser‐focus on your target audience
When it comes to Social Media almost everyone is obsessed with numbers. Although more the better, the ultimate aim of all your social media campaign should be to gain more “targeted” followers which will make it very easy for you to create an engaging community around your social media profiles.
2. Focus on providing content, not just conversation
Even though social media is meant to be … you know – SOCIAL, that doesnot make it ok to start blabbering about how you spent your day. Well unless you are gifted with a extra ordinary sense of humor you are better off sticking to providing quality content and not just conversations.
3. Be everywhere your audience is
With the ever changing scenario of the social media, it is imprudent to stick to a single social media platform. To create a lasting impression of your brand on the Social Web, make sure you are everywhere starting from facebook to delicious. The more the better. But make sure you enter only if you are ready to engage with the audiences else there’s absolutely no point.
4. Integrate your social media
When I say integarate i dont mean necessarily mean automate. Well you can surely automate some of the basic things like automatically publishing your RSS feeds across all your social profiles but aprt from that each social platform has its own way of expressing your voice. So make sure you adapt accordingly.
5. Don’t forget your profile
Believe it or not, your profile is the single most important area of social media campaign to begin with. Make sure its absolutely rich with information about you. Depending on your branding you can mix a little bit of creativity as in spicing it up with some sense of humour. But make sure the info gets across to the fans.
6. Post consistently throughout the day
The key point in here is not to waste time. Even though it might be hard make sure that when you go out to update your social profiles, you donot wander away from your actual goal.
7. Make sure you blog
No matter how many fans or followers you may be having, the social profiles are in some remote servers not in your control. Now am not saying that it will simply come crashing down oneday but the thing is you should think of your blog as your head quarter or your home base if you will. No matter how social you are, make sure you pen down your thoughts in your blog. That would make your presence in social media more effective.
Lastly dont forget, when it comes to social media, make sure you add more value than noise.
That should do for now. I would soon post the ultimate list of tools to help you integrate all your social media and automate as much of the work as possible without making you look like a social media zombie.
So what suggestions would you give ??? And please dont forget to share this post if you liked it.