How many friends you have on Facebook? How many followers you have on Twitter? Hundreds or may be thousands, right? But what is the use of such a number unless you know how to get them hooked on to you.
Similar to social networks, there are some great blogging strategies which you can practice to get loyal readers who’d love to send you comments, share your content and would buy from you again and again and again. Your task is to build up a loyal army of readers, the commander of which will be you.
Word-of-mouth marketing is more powerful than ever. If you have hundreds of people voluntarily saying good things about your blog and its content, then it’s highly possible that your blog will get a huge readership. In other words, you get free viral marketing of your blog. Your readers will get you more and more readers.
This is the reason why social media marketing is so successful. People trust their friend far more than they trust any shouting advertisement and with all the platforms out there, your message can be seen by thousands and millions of people with just one click to get loyal readers.
Wouldn’t you want people to genuinely recommending you to their friends and followers? Obviously, yes! You want to build a real connection with your readers so that they not only recommend you, but also keep coming back to your blog. In other words, you want them to love you.
So here are some ways to make your audience develop a massive crush on you.
This is the key to develop your strategies to get loyal readers. The more people see you, the more they notice you and at some point or the other, they start thinking that you must be worth checking out.
Some of the best places that you’d want to be in are popular social networks such as Facebook and Twitter, fellow bloggers’ blog, industry experts’ blog, high traffic blogs and in blogging communities like Blokube , BlogEngage etc. Comment on these blogs. Get into discussions or start a conversation. Be sure to leave your breadcrumbs wherever you do for an interested reader to click upon.
B. Be Yourself:
I hate people who pretend to be someone else. There’s nothing more uninspiring than to get into someone else’s shoes to try and please everyone. Many blog articles must have said you to be different. Well, to be different, you have to be yourself. You cannot copy someone else and wish to make your blog a success or to get loyal readers. Audiences appreciate originality. They want to see the real you. Speak up when you feel like. If you disagree with a topic, explain your feelings in a blog post. Don’t be afraid to stand out. Just don’t do things because “others did that and now they are successful”. Audiences will love you for being you.
C. Style Yourself:
How can you expect more readers to love you if you don’t look good? I am not saying about your offline looks; rather I’m referring to your online avatar. Have a clear picture of yourself in your blog, so that people recognizes you wherever you go online. Have the name clearly displayed. The most important part is to style your blog’s About page. People want to know more about the person who has written this post. This is an excellent opportunity to make them fall in love with you. Develop an image that’s consistent across all the active social networks you are in.
D. Respond To Your Readers:
I make my point to reply to my readers. They would never want to connect with someone who does not respond to their messages. Hence, thank them when you receive a comment, solve their problems, reply to any new messages etc. Such things make them feel special and they start believing that they are important to your blog. They are, aren’t they? If you don’t respond to your readers, you are never going to build a community. Take time out of your busy schedule to reply to them. Ask them for feedback, pull them in webinars, reach out in every possible way to get loyal readers.
E. Write For Readers:
Actually, this is the most important factor to get loyal readers. For asking them to like you, you need to give them value. Find your readers’ problems and provide an effective solution to them. You should be able to create valuable content for your blog. The more valuable content you provide, the more readers you are going to build. Help them to help you!!
F. Invite Them:
To get more readers let them know where they can find you. Let them know where they can get more of you. Show them how to get on your mailing list, how to hook up with you on different sites and where they can contact you if they’ve any questions. Make it easier for your readers to contact you. If possible, give your phone number so that readers can call you in case of urgency.
G. Call To Action:
If you want your readers to spread your message, the least you can do is to include certain call to action words such as “Please Retweet” or “Like us” in your blog. If you’ve provided great content, then I’m absolutely sure that your readers would love to share that piece of content to their friends and social networkers. Everybody wants to communicate in his/her community in every possible way. Thus, your high quality content is likely to get shared and tweeted over and over again.
Make your audience fall deeply in love in you. Follow these 10 steps to get loyal customers by creating long-lasting relationship that can make your blog prominent in blogosphere.