Now that you’ve created your business cards and letterheads, it’s time to create the very obvious – an online portfolio website. The next few posts will focus on creating an excellent portfolio website. This post will deal with portfolio’s importance and will make you realize the cruciality of having an online portfolio as a freelancer.
Every freelance web designer knows that he/she needs to create an online portfolio to showcase their talents, but still there are many who underestimate its grandness. Web designers are their own worst clients. Hence, they need to have an overview of the importance of a portfolio, which is exactly what this post will convey. Let’s check out its benefits.
A. Showcase Your Expertise:
The first and the obvious benefit of any portfolio is that you are able to showcase your expertise professionally. Instead of explaining each and every minute piece of your work over the phone or email, you can let your portfolio do the talking for you. Your portfolio is the best way to convince a prospective client about your authority in that domain. A good online portfolio as a freelancer easily conveys your message and explains the clients what you have done and what you can do for them.
B. Excellent First Impression:
The first impression that a client holds is very important in any freelancing business, irrespective of any domain (web designing, content writing, logo designing etc.) When a prospect sees the amount of hard work and dedication that you’ve put in to build your portfolio, he/she will be overwhelmed and this will create an excellent first impression in their mind. If someone discusses the problems (the solutions of which you provide in your service) with the same prospect, your name will definitely be recommended. Also prospects will remember you for all the commitment that you’ve put in your online portfolio as a freelancer.
C. Increase Your Online Visibility:
One of the better benefits to create freelance portfolio website is that you are able to increase your online visibility. When somebody Google your name, your portfolio will be one of the first search results that pops up. This means that you are able to increase your online authority and presence. By doing this, you stand at a better place to get more clients and jobs.
D. Social Proof:
You can include social proof in your online portfolio as a freelancer which indirectly convinces your portfolio viewers about your work. People will definitely believe their peers more than they will believe you. Third party appraisal is always effective to make more and more deals.
With an online diary, you change the content with a simple click of a button. You can edit copies, videos, pictures etc. on your portfolio with just your mouse. You can even add new content in your portfolio to showcase your learning graph.
F. Brand Building:
Your online portfolio as a freelancer definitely helps in building brand. This brand can be from a personal or a professional point of view. Since you are into business, you’d like to build a professional brand which can be easily built by online portfolio. A good, effective portfolio enhances your level of professionalism. Check out our post on Personal Branding:How To Optimize Your Online Portfolio Website.
G. Bring In Clients:
The most obvious benefit of having an online portfolio as a freelancer is that it helps in bringing more and more clients. Well, not directly, but it is able to captivate potential clients strongly enough that so that they stick to the site to make contact with designer. Hence, it increases the rate of conversion (visitors to clients).
Always remember that a designer’s portfolio has to be their best work. You just cannot afford to make any mistakes. Keeping such things in mind, keep on reading on to create an online portfolio for your freelance web design career.
With what reason did you create freelance portfolio? What are the other importance of online portfolio? Do give in your opinions and thoughts in the comments section.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.