A blog is a very powerful tool to promote a business, products and services. Blogging is an amazing platform where you can show customers that a business is made up of people just like them. Blogging allows you to form and communicate with a community at a more personal level. You do not have to be too personal or informal. Just a simple article with a name and a face attached to it makes a business blog. The theme should be professional depending on the business.
Customers want to ask their business related questions on a personal level and this exactly what you can do through blogging platform. Let’s check out some ways on how to use blog to build other business.
A. Product Tutorials:
The manufactured products should connect with people. This is the first task of a marketer, right? This is can be done, easily as well as cheaply by publishing a tutorial on recent products. Publish tutorials which include instructions of your products and services.
If people know “how to use this product” or “how to make use of these services”, they can easily identify their problems with it. You make it easier on your customers’ part to analyze and understand your created products.
I would not buy a complex machine unless I know how to use it. But, I will be definitely inclined to buy it, if I see a video tutorial explaining each and every part of that machine.
B. Answer Customers’ Questions And Comments:
Your business must be receiving a flurry of questions and comments from your community. Instead of using a pre-trained officer, or softwares to answer these questions, you can connect on a personal level by answering it in your blog. People will have doubts and you can easily clarify it via blogging.
If many people have a single question or similar questions, you can take it up as your blog topic and can answer it through your blog post. Not only will you be receiving search traffic for searchers looking answers to that question, but you’ll also have resources to point other customers having similar questions.
C. What’s In Store:
You can use blog to build other business to let your community take a sneak peek of what your business have in store for them. Post something about your future projects and products (images, features etc.) and check what your community has to say about it. Ask for recommendations on how you can improve your product to make them satisfy more. The interesting thing is that you can do this all even before the product goes live in the market. This may save you from some losses.
Instead of spending huge sums of money on offline/online advertisements, you can promote your products right here on your blog. But before that you need to build a community. A community that is ready to accept your products and information. You have to tailor an audience which wants something that you can provide. Tell your readers about your products through market your business. Provide offers and incentives. Use discount coupon codes that they can use in an ecommerce website. Ask your readers to share your products in their social networks. Try to reap the benefits of viral marketing .
F. Highlight Special Customers:
Do you know what people like most? They want to be loved. They want to be appreciated. They want to be recognized. Blogging is a great way to do all of this.
Find some special customers to market your business. A customer/s that’s been with you for long years, a customer who brought 10 new buyers, a customer who asks most questions, a customer whose recommendation you greatly emphasize etc.
Highlight such customers in your blog. Share a small story of them in your blog. If your customers run a business, write about it. Doing so will create a great connection with your customers as this shows that you care more for them than just making a sale.
You can hold some promotional activities in your blog to incentivize your business. Activities such as regular contests, games, quizzes etc. are a great promo for your blog. This keeps your readers engaged with your blog and with your business. It also gives them a reason to keep coming back to your blog.
H. Share Reviews and Important Feedbacks:
Many people may not agree to use blogs to build other business or regarding different parts of your business. You can change their mindset by sharing people’s reviews and their feedbacks which tell good things about the company. You can share customer testimonials which showcase the reasons why they like your business and why they decided to be your customer. You can also post a great feedback from your customer about a bug or an improvement. People tend to believe their peers more than they believe business owners or promoters. Hence, such things can change customers’ perception on your business .
People would like to hear news about the topics related to the company. Make use of your blogs to tell your readers about the recent know-how in your industry. Be sure that your news is regularly updated along with the market.
Make use of such amazing platform to build your or others’ business.
How do you plan to use your blogs to build other business? Do you have some different ideas? Which business are your planning to promote? Do let us know via comments.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.