Many LinkedIn users fail use their LinkedIn profile for SEO purposes. They only assume it as on online resume. Make full utilization of your LinkedIn profile by making it cope for SEO. By doing this, you not only increase your own personal/business visibility but also, you gain other benefits of SEO. It can be done to make your profile more discoverable and to make your profile work for you by sending some SEO authority (link juice) to other pages on the web that you choose. Two tips are provided that guide you to optimize your LinkedIn profile for SEO.
Customize your URL with your name:
Customizing your URL with your name will rank you higher when your profile/name gets searched in a search engine. It is because search engines search for keywords in the URL. It is also much easier to remember and looks decent when you mail it to your superiors or colleagues.
Add Custom Anchor Text to Links:
You can have a maximum of 3 links on your profile to other websites. These links pass SEO authority. So custom your anchor text to the links, depending on the content contained in those links. It is because search engines examine such texts of the links to understand more about the content of the pages they link to.
Optimizing job titles:
Your job titles for current and previous positions should include keywords/key phrases. They imply as h3 tags. Basically, you should use keywords wherever possible. But some of the mandatory places on your LinkedIn profile are: Professional headline, summary section, specialties section and skills section.
Joining Market Related Groups:
Join groups that consist of people that relates to your market/niche. With this, you increase the relevancy and importance of your keywords. Search for those groups and add them to your profile. With more and more involvement in the group, you get more and more number of backlinks and hence you get help in search engine optimization.
Complete your Profile:
Make sure you fill your profile completely. Do not leave a single blank unfilled. While completing your profile, use your keywords/key phrases. Make sure to provide enough information. Take LinkedIn’s guidance, if you are facing some kind of problems.
One of the best ways to optimize your LinkedIn profile is by answering others’ questions. People ask questions in their network and let others answer them. Take time to answer such questions. Each time you answer a question, you get a link back to your profile. Hence, your SEO importance increases.
Make more and more connections for better SEO purpose. Build your network with coworkers, clients, customers and others. Extend your network as large as possible.
Add Relevant Content:
Google gives a lot of emphasis to the content that is being shared on LinkedIn. Make full use of this by adding more and more relevant content into your LinkedIn campaign. Do not spam your profile by adding irrelevant content. Post information and news that relates to your concerned industry. Make sure to include them in your LinkedIn updates and blogs.
People search and they search a lot in LinkedIn. Better optimize your LinkedIn profile for SEO purposes. The above techniques will help you to do so.