Promotion is an important errand that you will have to run to increase the size of your LinkedIn group. It is your task as a group leader to promote your groups. Promote your group with some tools and applications so that more and more people come to know about your group and hence increasing the size of the group. Check out these amazing tactics and strategies to promote LinkedIn group.
Invite the other members in your network to join your created group. A minor inconvenience from LinkedIn is that it only allows you to invite 50 of your friends per day to your LinkedIn group. “Share” the group from your homepage. Send invitation to your entire network and also give reasons as to why they should join your group (how it can help them personally as well as professionally) and what they might expect from it.
Promote outside LinkedIn:
Promote your group on your website, blog, email newsletters and other social media networks. Announce the world about your created group and make it easy for others to join this group. You can do this by installing “Join Group” buttons everywhere.
Ask group members to invite others:
Make use of your group members to promote your group. Encourage them to recommend your group in their own network. Ask them to invite their colleagues. It is very important that you should do this in a subtle and a gentle way. Do not to be too desperate in getting more members.
Offline marketing or traditional marketing is one of the best ways to promote a LinkedIn group. Use traditional methods for offline promotional of your group, similar to offline promotion of a website.
Promote it on your website:
It would be very advantageous if you promote your LinkedIn group on your website. Provide valuable and informative content on your website. Then only people will get convinced about your knowledge and expertise, and hence will join your group. Make it easier by embedding LinkedIn buttons. Fruitful benefits of this technique can actually be seen if you manage to get high traffic from SEO.
Cross market different related groups:
Inform the members of your Facebook group or followers of Twitter about your LinkedIn groups. Ask them to join it. You and only you can easily convince your group members in other networking sites to join your LinkedIn group. Since you are the leader of your groups, your advice will not be ignored.
Convince Industry experts to join:
This is one of the easiest ways to get more members for your group. Try and convince an industry expert or an industry celebrity to join your group. People follow such celebrities with great devotion. They also copy their action. Joining of a popular industry celebrity can get you high number of members.
Do not stop promoting your group ever. Mention your group in every opportunity that you get. Continuously try to spread the words around internet to get members.
You can reap the benefits of a LinkedIn group only if you are able to successfully promote it. You can also use some unorthodox methods to promote LinkedIn group. Let us know how they worked.