Many business owners underestimate the power of marketing in Google+. While those who realize its importance, fail to reap its benefits. In this post, I will guide you smoothly to the path of Google+ marketing to make your business a success. Google+ is such an amazing platform for business as it gives you another chance to get better search engine rankings. It also conglomerates other Google products and services in one place. Here are some of the best Google+ marketing tips for your business.
One of the most effective Google plus marketing tips is to engage with the right people at the right time. People will not buy from you unless they know you. It is therefore very important to engage with your circles. Engage with your friends, families, colleagues, clients, customers etc. Find people who share your interests. Share some specific information with your clients and customers. Always be positive and show your intriguing nature to learn some more. Never ever block your followers for some negative comments which they have posted.
Customize your URLs:
Customize your business profile URL to match it your brand. Unlike Facebook, Google does not provide a facility of vanity URL’s. There is a service available called as gplusto that allows you to shorten or simply modify your URL. Try to include you company name in your URL, if possible. It increases your brand credibility.
Manage and make use of circles and hangouts:
Circles and hangouts are one of the best features of Google+. Managing and making correct use of them can really turn your business towards the direction of success. Using Google+ circles in your business is as easy as using hangouts. Segment your business-related people with your own requirements. Try to get invitation to others’ circles and hangouts.
Mini-bio is the information which is displayed in your hover-card. Hover card is the card which is seen by a person who has to decide whether or not to circle you. This card is displayed when a mouse cursor hovers over your name. Create an interesting and an attractive mini-bio. People will base their decision upon this. Therefore, it is very important to be “circle”able.
Expand your network:
Expand your network in Google+. This way, you widen your horizon to get more leads and opportunities to make sales for your products and services.
Promote your Google+ profile:
Promote your Google+ profile on your website or blog. Use other social networking sites such as Twitter and Facebook to advertise your Google+ Business profile page. Use Google+ Badges and buttons everywhere possible, e-mail signatures and mails etc. Do not miss out an opportunity to promote Google+ profile.
Provide full information:
It is highly required that you provide full information of your business and yourself in your profile page. Your personal page as well as business page should contain your entire description, details, contact information and links to your important sites. Use an appropriate photo that elegantly represents you and your business.
Make your customers/clients stick to your profile and circle by providing them something important and interesting to read. Such articles should be related to your business. Post your blog, images, videos, experiments with your product etc. Try to be kinky and elegant at the same time. You would never want to lose your customers/clients with your unruly behavior.
Wait for your audience:
It may so happen that your customers are not as active in Google+ as they are in other social networks. This requires patience. Get established in the time being and wait for them. Find out ways as to how you can use Google+ collaboratively in place of other social networks.
Use these awesome Google plus marketing tips and soar your business to new levels.
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