Every blogger wants to be read, isn’t it? If that’s true, then you need to stop focusing on increasing traffic. Rather, you should start focusing on building your subscribers list. It is because this list represents your blog’s hardcore followers. They are the ones who are going to recruit traffic for your blog. By providing value to your subscribers, you are making them your marketing agent. They’ll do the task for you.
This post will tell you on how you can build a warehouse of subscribers to increase subscriber base, be it via RSS or email. Let’s take up some strategies.
A. Make Your Subscription Visible And Prominent:
This is the first thing that you need to take up. To increase subscriber base make your subscription box/page prominent and visible. People do not have much time when they visit your blog. They are busy skimming your post. You subscription (RSS or email) box should fall in their eyes.
The less information you ask, the more likely your visitors convert into your subscribers. I think an email address will suffice this information.
People will not subscribe you unless you ask them to do so. Some may even like your content, but might forget to subscribe. Hence, always ask people to subscribe.
Place your subscription options at a better place. If you are sure that your readers will read your post completely, it’s better to place your subscription options at the end of your post. I’d personally recommend you to place it above the fold. You may not know your readers’ mindset with which he/she lands on your page.
B. Informative Content:
No one will ever subscribe you unless you provide some valuable that your readers can cherish. You have to provide valuable content if you wish to increase subscriber base. Once the readers start identifying the gist of your content with their problems, they’ll definitely subscribe.
Use statistical data and realistic cases in your content piece to make the increase the level of connection with your readers.
C. Give Them Something For Free:
Give them some free information in forms of e-books, reports, audio, video etc. as a bribe to attract your subscribers. This typically works with email subscriptions tied to auto-responders.
Tell them what they will be getting if they subscribe. Use prominent call to action buttons that attract readers’ eye, similar to “Get Free Updates”, “Get Free EBooks” etc. People would love to subscribe your blog if you provide something valuable for free.
D. Guest Blog:
Guest blogging is one of the solid strategies to increase subscriber base. You are exposing your talent in front of a huge audience. So it is very possible that readers from that blog will subscribe you. Check with the blog owner that you are allowed to use a very brief byline at the end of your post, where readers can easily subscribe you. Guest blog at different places in blogosphere. Try to guest post in a high trafficked blog to get as many readers as you can.
This can be an industry related expert blog or a company blog.
E. Get More Traffic To Your Blog:
When you are aiming to increase subscriber base, there’s nothing more important than getting traffic to it. The rest of the points are useless unless you get traffic to your blog. The more people will come, the more of them will subscribe.
F. Follow Up With Your Subscribers:
Use an auto-responder feature to send out a welcome message after they confirm their subscription. Thank them and tell them what they can expect from you. Tell them what benefits they just received on subscribing you. After a few days, invite them to share your posts with their friends and relatives. By this time, they must have found value in your writing.
G. Social Proof:
Social Proof is a great way to remove the fear within a visitor who is confused with subscription. If you have 100 or 500 or even 5000 subscribers, tell people about this fact and the reason they subscribed to your blog. For example, “Join 100,000 subscribers who use my ideas to solve their blogging problems. Sign Up Now!!”.
This removes that tinge of restriction that people have before subscribing. By doing this you are telling your subscribers smart.
H. Improve The Look Of Your Blog:
Everything depends on presentation. Any visitor would be slightly inclined to subscribe to a well presented blog, informative blog. There are blogs which provide good, problem solving content but are having a problem with your subscribers count. This happen mainly because of poor blog design. A good, attractive, well-structured design is necessary to bring a visitor closer to subscription level.
I. Post In Forums, Q & A Websites:
One of the oldest tricks in the book is to post in discussion forums, questions and answer websites, other blog comments etc. All these places should be related to your niche. People will notice that you are offering good value with your comments and answers and hence, will be more inclined to subscribe to your blog to see what else it has in store for them.
Build your online presence and start expanding your network. Wherever you go, ask people to subscribe to your blog. Provide value to your visitors to make them subscribe your blog.
What is your subscriber base? How do you plan on increase subscriber base? Implement these tips and let us know how they worked for you.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.