With a growing a popularity amongst business professionals, LinkedIn is one of the best platforms for one’s business. It has some excellent features which one can effectively use to grow one’s business. One of such features is LinkedIn groups. Many might underrate the power of a LinkedIn group but let me tell you, it is very important to create one if you are looking to take your business to a whole new level. Business owners manage to create one, but miserably fail to reap the benefits out of it. Poor management of their LinkedIn group is one of the biggest reasons why many have been failing. Managing a LinkedIn group is a very crucial task. Below are the answers you will find on how to manage LinkedIn group.
LinkedIn provides you with a number of applications and tools that allow you to stay connected with your group members. Templates are provided to generate automatic responses to newbie joiners and also to group requesters. Group members look up to you. Regularly post some discussions and comments for your group members. Congratulate on their accomplishment, interact with them personally. Be personal to them. This will make them stick to your group and will also increase your credibility as a leader.
Lay Ground Rules:
Lay some ground rules for your group members to obey. Displaying the rules prominently in a discussion is a better way for your group members to get acquainted with them. Showcasing the rules beforehand helps you to manage undisciplined members at a later stage.
Praise the Good, Deal with the bad:
Always be unbiased within your group since you are your group leader. Praise and appreciate good work of members of your group. Appreciate and congratulate them on their contributions in the group. Now this acts as a motivator for others to share their personal content and engage with other group members. A proper warning should be given to members showing flagrant behavior. Remove/delete/ban those members if they don’t rectify themselves. It’s very important to handle such situations in a professional manner. Ultimately, it’s up to you to use your best judgment.
Keep people interested:
The worst thing that can happen to your LinkedIn group is if people leave them. Avoid happening that providing some interesting and valuable content to them. If possible, provide special incentives and discount coupons for your group members. Make them understand of how your group can help them in their business. Lead some interesting discussions to land into trend-changing conclusions.
Let others promote:
People tend to simply join groups to promote their products and business. They have no intention of producing/providing valuable information to the group. Rather, they litter group discussions and meetings with their promotions. You can always help such members by creating sub-groups for them. They can promote themselves in such groups without hindering your regular group discussions.
Add some news feeds:
One thing that you can do for self-promotion is to use the “Manage news feed” feature to add the RSS feeds for your blog or other blogs to the News section. Keep the members of your group engaged by giving them fresh topics of discussions. But do not overflow with your blogs. If you are getting a slow or a negative response, then it’s better to remove the feed and update the news section with manually selected content.
Facilitate Connections outside LinkedIn:
Member will tend to join other social networking sites and other places online as well as offline. Give them this facility to smoothen your group. Give your blog URL to your group members for them to know you more. Depending on the size of your group, you can arrange a dinner, offline conference or host a webinar. Offline engagement is definitely more effective than online engagement.
Take a Poll:
An important errand while managing a group is to use LinkedIn Polls Applications to take a poll on group features and functionality. It’s not enough to simply create a poll and wish others to magically answer it. You will have to publicize it. Create a free poll and highlight it by providing a link on discussion boards or in News section. Depending on the answers of the poll, make necessary changes. Be careful to not to conduct the poll in General Directory. If you do so, then anybody in LinkedIn can answer it.
Promote your group/s:
One of the crucial tasks in managing a group is its promotion. Implement promotional strategies like inviting others in your network, urging present members to invite their colleagues and by merging your group with other non-competing groups.
By proper and effective management, you can easily establish yourself as an expert and a leader in your market.