Google Adwords or some call it Adwords, is Google’s advertising product and is their main source of revenue. It assists you in marketing products and services through your advertisements by placing it on its search engine result page or into one of its affiliate websites whose content relate to your products. Adwords offers pay per click advertising, cost per thousand impressions of cost-per-mile (CPM) advertising and site targeted advertising for text, banner, and rich-media ads.
Let’s understand the mechanism in the basics of Google Adwords. When you take up a decision of advertising your business online, you pick keywords or phrases which are related to your business and your products and services. You then use these keywords and phrases to create and place your ads to target your potential customers when they enter a similar or matched search query. When a user searches in Google with your keywords/ phrases your Google Adwords ads appear on the first result page. They come under the heading of “Sponsored links”. With the user’s cursor so close to your website, there is a high chance of getting sales for your products. Your ads remain detached from organic results of search engine (normal results). When a user clicks on the advertisements, a portion of the revenue is charged by the search engines. Hence the name “pay per click”.
The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL that directs the user to a website.
There are various other ad format options besides text and display ads. You have also the option of displaying your ads on Google’s Display Network partner sites depending on the content of the site. These content related sites sign up in Google AdSense. When the ads are displayed on search engine results page, it charges according to pay per click format. But when network sites display these ads, charging format is decided by mutual understanding of publisher and the advertiser.
The ads appear at the top and to the right of organic search engine results. You can also decide at what rank your ad will appear on the sponsored links through the amount that you bid for the keywords. A complex procedure is undertaken to calculate ad ranks.
Why to use Adwords?
There are two types of traffic that comes to a website: browsing traffic that comes from organic search results. Such kinds of traffic need information. The second kind of traffic is “pay per click traffic” that comes from advertisements. Both the types of traffic behave differently. “Pay per click traffic” clicks on an ad because they are really interested in the products and services that are offered in the ad. They are really interested in it. Whereas browsing traffic comes only for information. Therefore Adwords provide you highly directed and targeted traffic that are sure to but your products.
Sometimes you may often face losses even after bidding for the top rank for the most appropriate keyword. Visitors may return back from your site if they don’t find your site relevant to their needs. Therefore proper Google Adword Management is required for avoiding such kinds of losses. Directing targeted and relevant traffic along with optimum cost for keywords is the main task of Google Adword Management.
Google Adwords is the best place to get high and directed traffic to your site via search engine results page or via content related network sites.
Make search engines your market place with the ultimate guide to Search Engine Marketing. A detailed analytic approach along with a bunch of sureshot tips and tricks is provided in this guide.