Search Engine Marketing is one of the most popular forms of online marketing. As the name implies, it makes use of search engines to market products and services. Search engine marketing refers to gaining traffic from search engines by increasing web visibility. It is a simple, yet complicated method of taking your site higher in search engine rankings. Search Engine Marketing can be referred to as technique which can be used to increase search engines’ visibility.
Simply speaking, search engine marketing refers to two points
1. Organic SEO:
This is the process of gaining traffic by ranking high in search engine results, naturally. Either the product offering company can search engine optimize the website through its own efforts or it can hire an SEO expert to do the same. The technical term for ranking high in search engines is called as Search Engine Optimization. With proper and effective SEO, a website is modified and altered so that search engines place them high in their rankings for certain keywords. These keywords are the words for which website owner wants to get displayed. Organic SEO is extremely popular as the top ranked sites in search engines get the maximum traffic. When you are using SEO, you are not paying search engines anything to get ranked higher. Instead, you are modifying and optimizing your content so that search engines itself places you higher. Different techniques and methods are involved in the process of SEO techniques.
2. Paid Advertising:
This is the process where website owners pay search engines to rank his/her site higher in search engine rankings. With paid advertising, the ads may either be displayed on the top of search engine rankings or it can be advertised on other useful sites which are involved within the search engine network. But with paid advertising SEM, ads are displayed only on search engine results. the With high rankings, traffic gets diverted to their site. Quick results are obtained with paid advertisings which is not possible in case of SEO. But the positive effects of paid advertising continue as long as web owners keep paying the search engines. Every time a visitor clicks on your ad, you will have to pay search engines a certain amount.
So, search engine marketing can be summed up as organic SEO + paid advertising SEM. Search engine marketing is an umbrella term for means of marketing a website which includes Search Engine Optimization and payment to search engines to get placed at higher ranks. This increases your exposure to web world. Researches and steps are required for both SEO and SEM. SEM also includes a portion of Social Media Marketing which is a type of marketing where social networking sites comes into play. Consumers are attracted with the help of advertisements and offering of services of products.
Therefore it can be summed up as:
PPC = Ads on Search Engine Results + Ads on Content Network Sites.
PPC SEM = Ads on Search Engine Results.
SEM = Organic SEO + PPC SEM
Below you can see different parts of search engine result page which displays paid rankings as well as organic rankings.
Why Search Engine Marketing?
With over 40 million websites over internet, being noticeable and recognizable is a very difficult task. Almost all business is online now a days and getting a higher rank in search engines will definitely boost up your sales. Getting a high rank in Google can increase your website traffic to a great extent. With the increase in traffic your sales also rockets up to great heights. So it’s very important to get noticed by search engine spiders and to get a place in search engine rankings. Traffic that you get from these search engines are of a high quality than from other sources of online advertising. The key is to pick and choose your keyword wisely (words that you want your customer to type in for search query to find you) and getting placed in the top 10 rankings of search engine results. Search Engine Marketing can be very effective for small business owners as they can easily divert customers to their site. Search engine marketing is the most cost effective form of online advertising. Good placement of keywords with better density will surely bubble up your page on top of the rankings.
PPC advertisings can quickly ramp up traffic to your site while SEO will do the same but in a particular time interval. Most of the companies incorporate SEO and PPC for better growth. With PPC, you can test your appropriate keywords for which you want to get ranked. Once this task is completed, you can search engine optimize your site for the same keyword.
Make search engines your market place with the ultimate guide to Search Engine Marketing. A detailed analytic approach along with a bunch of sureshot tips and tricks is provided in this guide.