With increasing importance of link building, there is a boom in the number of link building tools in the market. There is a need for quality inbound links for a site to gain search engine rankings. To provide leverage to yourself, you need to track links to your web pages and links to your competitors. There are a number of tools and resources available in the market with which you can analyze your link building campaign.
Below is a comprehensive list of most of the link building tools.
Majestic SEO is one of the best link building tools for analyzing the backlinks to a site. It allows you to track link information for any domain. With these, you can see the sites which link to your competitors. After a simple process of verification of domain, you can obtain a detailed report on the unique links and the anchor text that point towards your website. This tool is free of cost for obtaining information on links to personal domain. You will have to pay to get informed about your competitors’ links.
ii. Open Site Explorer:
This link building tool helps you to obtain information on the number of inbound links to a page, number of different domains linking to a page. The best feature of this tool is that it provides a rank to each of your webpage depending on the quality and the quantity of the inbound links. It also ranks the overall domain based on the same factors. The above features are available in the free version of the tool. With subscripted advanced full version, you will be able to analyze your competitors as well. Every tiny-miny bit of competitors’ link information will be presented before you. Even you can know about the keywords your competitors are targeting in their anchor text. Open Site Explorer will help you to know competitors’ link building strategy.
iii. Raven SEO tools:
Raven is a collection of SEO tools, one of which includes Link Manager that allows you to easily manage the tasks and status related to each link. Raven link manager has a very useful automatic alert tool which will alert you on any change that has occurred on the current link. You will be alerted, if nofollow attribute is added, if anchor text changes, if PageRank changes and etc. There are a number of situations. There is a team building management functionality to enhance users’ link analyzing experience. A separate link building Raven tool is not available for sale. For complete SEO tool, you will have to pay.
iv. SoloSEO Link Building Tools:
SoloSEO is a special link building implementation tool that is special build for tracking inbound links to a site. Two modules, “Link Manger” and “Link build it!” comprise SoloSeo link building tool. Link Manger helps in discovering links to a website, assessing strength and quality of links. It includes ongoing link detection and automatic link alert if a link is deleted. The second module gives us the count on the number of inbound links, PageRank, Alexa rank etc. There is a free trial version and a paid version of this software.
Ahrefs is also one of the best custom made link building tools. It provides enough information about a site’s backlinks, including each links ALR rating (a measure of the number of visitors coming to the site through a link). It allows you to prioritize your link prospects and determines the credibility of the sites that are linking you.
vi. SEOMoz Pro:
It is a complete SEO management tool which includes SEOMoz’s industry knowledge in SEO techniques, link building techniques and search engine marketing. SEOMoz Pro is priced competitively with respect to its counterparts. It provides more or less similar kind of information as other products.
MozBar is a free Firefox and a chrome extension that downloads and displays link related information in your window. Provides important keyword related information for you to closely analyze your competitor’s link building strategy. It also compares link related information for different search engines.
Ontolo offers a comprehensive collection of link building tools. With a monthly fee, this tool provides unique features which are quite different from its competitors. Features such as link prospecting and competitor link profiling place it at a different level. Automated Link prospecting gives you a list of prospective websites from which you should get links.
ix. Link Research Tools:
For the most of the webmasters, Link Research Tools are the ultimate link tool kit. It pours on you large and large, but important information about your links, as well as your competitors’ links. It has some unparalleled features. Its unique programming allows you to determine that whether you should focus on SEO or on branding links. It compares your profile with your competitors. It answers you that why your PageRank has fallen. It integrates its services with major analytic services. Free version is not available.
x. Market Samurai:
Although Market Samurai is a keyword research tool, but some of its modules are dedicated to link building activities. It has special modules to track down various potential link building resources such as blogs, article directories etc. Unlike Raven tools and Link Research tools which require monthly subscription, Market Samurai comes at a one-time fee.
Tout is not a link building tool, instead it is an email management solution with which you can handle and operate large volumes of emails. This tool comes in handy when you are trying to contact each of your prospective potential link partners.
BuzzStream is a complete link management tool that focuses on link research, prospective links and backlink analysis. With a nominal fee, this tool provides normal operative features. This is best for webmasters who do not need advanced features.
xiii. Google Webmaster Tools:
Google Webmaster tools are one of the most reliable link building tools. Although this tool is not entirely dedicated to link building, but still a major part of it helps in link building process. It enables you to download list of links that Google has in its database. Use this tool to find out the number of backlinks into your site.
This tool provides detailed report on each of the backlinks of your site. It’s very helpful in analyzing backlink profiles and in finding the loopholes in link building campaign. Various subscription levels are used in WhoLinksToMe
xv. Wordtracker Link Builder:
One of the newest link building tools in the market, it’s USP (Unique Selling Point) lies in the fact that it can identity and categorize link prospects within seconds. This helps you in the process of selection. You can choose websites which you think can aid in your business. Wordtracker Link Builder is comparatively cheaper than other counter parts.
xvi. Advanced Link Manager:
A three in one combo tool; onsite optimization analysis, link prospecting and relationship management. Different levels are provided with increasing number of features in each level. Link Manager tool is very easy to use and most importantly, it is free of cost.
xvii. Amazon Mechanical Turk:
This is not a link building tool. Mechanical Turk is a micro hiring website that can help you automate link building process by making more and more contacts.
xviii. Citation Labs:
Finding prospective links is an extremely time consuming process. To ease of this load, you have citation labs. Simply choose the type of link or sites you are looking for, enter relevant keywords and key phrases and Voila! You have a list of prospective links right in front of you. The sites will be filtered depending on the keywords entered by you. Citation Labs may either cost you month wise or report wise.
Whitespark aims to find local prospective link partners for you. Just enter your location, type of business, few other options etc. and you will get a list of potential link targets. This is basic management tool with some basic features. It is very helpful for local business owners to find prospective clients.
xx. SEO PowerSuite:
SEO PowerSuite is a 4-in 1 combo SEO tool. One of those tools is Link Assistance tool which helps you to find prospective links, contact them and develop relationships. The other 3 tools are also very useful when it comes to SEO.
xxi. Microsoft Excel:
Microsoft Excel for SEO is a recent launch by Microsoft. It allows you to quickly analyze all your links and URL’s. A complete Microsoft Excel for SEO guide is given here.
Blekko is a search engine that helps you to find backlinks to a site. Just click on the “seo” below the link to see the backlinks to that site and how it matches up with site’s competition.
xxiii. Check My Links:
Check My Links is a chrome extension that checks all the inbound links to a site. This extension ensures the continuity of a links.
xxiv. SEO Quake:
Quake is also a chrome extension with which you can export search results as in a spread sheet along with loads and loads of link data.
xxv. Chrome Scraper:
This tool is used to extract web information on spread sheet. Chrome Scraper also helps in prospecting links.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.