Before getting into the topic, let’s first get into the question “What exactly is Google Branding“?
The Definition Of “Google Plus Branding”:
Brand is the concept of setting image of a specific product or service that consumers connect with by identifying it through a logo, slogan, name, design or the company, who owns the actual idea.
A. What is Google Plus Branding ?
In online business branding plays major role because it is not all about getting your target market that choose you over the competition but Branding should proving your prospects as you are the only one solution to solve consumer problems. Google Plus Branding help to create your own format on how to brand Google for business purpose.
In this branding competition, Google also extends its limitation of just being a search engine. Today also Google means a great search environment and at the same time Google is itself a brand we ever witnessed. Because a Google search was an easy, honest and objective way to find high-quality websites those provide relevant searched information.
Google plus provides unique features to give a different look to Google branding:
1. Connect directly
Google Plus brand pages allow users take search engine advantages. You can simply add a “+” before a search query and be directly forwarded to a business’s Google Plus page.
2. Search Engine Optimization
+1 button from brand pages not only provides Google+ benefits but also determine Google search engine results.
3. Inbound Links
Inbound links in posts helps in business to increase popularity by click through in their About section.
With circles users search their specific categories to target messaging the specific audiences.
5. Business categories
Google plus can create five categories and help users to search business through these categories.
6. Local Pages
Local pages allow customers to easily connect with physical location of a business. With the help of Google Maps customers can find local business to interact directly with customers.
Brands can hang out with followers through video chat and even host live events.
Google plus branding secrets that everyone must know to understand Google branding in better prospective.
Google has the consistent logo that everyone can relate to it but at the same time Google explore with the logo in various ways. Everyday a new concept of logo you can find with Google. Whether its about any great person’s profile, career prospective, best logo design out of school competition, the logo design provides the same brand image.
- Understand its mission
Google’s first mission was to become known for its simple focus on sharing what they actually do through natural language. The basic motive is to organizing world’s information in a systematic way.
- Reinforce the brand
Google is developing new products all the time and offer their engineers and staffs to be a part of their roles at dream up the next big thing. When they do launch a new product, it typically has “Google” in front of it and a design that is recognizable and fits into their “suite” of products.
- Don’t rush to rebrand acquisitions
The largest acquisitions of Google are Blogger, Picasa and YouTube. Each has retain their own branding identity. Google never become a dictator about focusing users to use new tools, it manages user base of an acquisition as a good will.
- Add value to brand simplicity
Google is moving into deeply held corporate value through modifying its logo but here it maintains the identity as uncomplicated as possible.
B. Why Google Plus Branding is important?
Google+ the branding solution for Google is important due to providing constant flux of new networks, ideas and solutions. Here are some Google facts that make everyone go crazy for Google to create their branding.
- Google’s initial success was drive by technology and innovation.
- Google creates its brand without any advertising. Viral marketing and public relations are the only tools Google derive its revenue.
- Google creates its own principles without following the wheels or pyramid structures.
- Google broke the traditional branding rules and believe in change to deliver on its promise to customers.
- Google actively creates extensions from Google mail to maps while searching its origins
- Single branded house can provide best brand architecture. Google focuses on strategic resources and marketing methods on single brand.
- Google build brand on the inside with a strong employer brand.
- Keep your founders because they maintain the ethos of a brand and inspire loyalty and leadership.
- Google + branding provide range of benefits in different fields like in business, seo and communities.
Google Plus Branding Business Benefits
a. Creating Personal Profiles
Google never allow fake profiles those are set up for business. Once you’ve set up your personal profile you can set up a profile for a business, brand or product.
b. Targeted Messaging
Google Plus helps in sending targeted messages to people who have put your page in one of their circles.
c. Direct Interaction
Direction interaction feature by Google+ says about- once someone has added your brand, company or product to their profile.
d. More Administrators
The ability to assign multiple administrators to your Google Plus page is a new feature that was recently added.
e. More Search Results
Connecting your website to your Google Plus page is the best way to gain maximum exposure in search results. When someone searches for your brand, the latest Google Plus activity and links to your profile show potential customers exactly how active your website is.
f. Video Chat Capability
Google plus branding offers a much higher level of interaction than any other social network offering users the ability to “hang out “with each other.
Google Plus & SEO Benefits
I.Local SEO is important for businesses looking to translate online success into offline sales. Google+ Local is the integration of Google Search, Google+ Social and Google Maps.
II.Google+ SEO is optimized to perfectly complement the social efforts of your business. Along with viewing others photos and opinion, it allows users to +1 and share your page while browsing reviews and location information. The seamless integration of all Google features gives even more reason to establish fast online presence.
Google Plus Branding Community Benefits
- New social developments in Google+ add more users in its network. It helps to manage brand marketing success for all its users.
- You can establish your brand as leader. Stay top of trends and current events, so that you can start threads and questions.
- Expand your network to increase your brand visibility. Google+ is beneficial for both SEO and social media marketing purposes.
- Participate in communities to identify your relevant users and influencers within the industry.
- Target your marketing strategy on various niche groups those are relevant to your product and services. With your seo strategy you can increase your targeted audience.
C. How to brand Google Plus?
Manage your Google page optimization
I. Create professional name. Your business name can be your Page Title, which is an important ranking factor. Only use keywords when they are part of your official, trademarked name.
II. Make sure you pre-populate your page with content before announcing it to your fans on other networks. So that you can come in their Google+ Circles.
III. Include your core generic keywords in your tagline.
IV. Fill out your fields and use various types of media to make sure search engines see a rich experience when they crawl your page.
V. Consider an SEO-friendly URL shortened to make your URL easier to share.
VI. Consider creating pages for individual stores/franchises as well, as appropriate.
VII. Once you create your Page to share, start building an audience. Search engines will recognize your popularity as a sign of authority and this authority will translate in to better rankings as well.
Build your About Section
I. Fill out your “About” section completely. Use your keywords in this section and be sure to focus on creating useful, engaging content first, then gently inserting keywords when appropriate as a secondary priority.
II. Include your name, address, and phone number in the About tab. It will help in counting as a local citation and manage your local SEO efforts. Make sure you list your address consistently with the way you do on your Google Places page. Do not use a PO Box, and use a local phone number/area code if local SEO is a high priority for you.
III. Be sure to add a link to your website in your Recommended Links section. So that you can customize the anchor text and make these links extra SEO-friendly by including a keyword in the anchor text.
Include Photos and videos
I. Upload photos and prepare descriptions for each photo. You can even add a link to a page on your website with more information on the product or item featured in the photo.
II. Same format can be used for videos: upload videos and include transcripts or summaries of the video content for SEO purposes. Link back to your website for more information.
You can republish your existing photos and videos.
Use your Posts
I. Google+ allows you to write very long messages or want o publish any content to engage your fans. But in cases where a long-form message is appropriate, you could also attempt to optimize this content like you might optimize a blog post.
II. If you’re building an audience and consistently publishing useful and engaging content then your Google+ Page may even start to accrue Page Rank, making those links back to your site even more valuable from an SEO perspective.
Renew your existing website
I. Include a link to your Google+ Page from your corporate website, LinkedIn profile, your blog and any other websites you may own. Building links to your Google+ Page will help it rank on the first page for your brand name and possibly other keywords as well.
II. If Google+ is going to be part of your strategy then make sure it is easy for people to “+1″ content and share it with their Circles on Google+.
This is all about Google Plus Branding in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.