Before getting into the topic, let’s first get into the question “What exactly is Pinterest“?
The Definition Of “Pinterest Branding”:
Pinterest is a pin board-style photo sharing website that helps you to create image collections with themes like your hobbies, personal interests and things about your business. In corporate world it is called as a virtual pin board that works like scrap book. You can also collect other photos, videos and prepare your pinterest.
A. What is Pinterest Branding ?
Pinterest branding is all about following certain strategies for promoting your pinterest collections for business purpose.
Pinterest is an image intensive website, which is why highly visual categories like fashion, food, travel and home décor benefit from the site and are successful. It all comes down to brands understanding their audience and making the decision about whether Pinterest strategically suits according to their goals or not.
Pinterest branding is one of the business friendly platforms that work to expand tools to better understand the effectiveness of pinterest marketing campaign. You only need to target your audience, what matters to them and how they consume information. In your ideas include your business to promote your product and services.
B. Why Pinterest Branding is important?
Who wants something creative in their business campaigning they go for pinterest branding as ti is crazy fun and from browsing only you can receive lots of inspiration.
Pinterest branding is growing its reputation day by day. There are various reasons that make you understand its importance for your online business.
- Reusable Content
The primary focus of pinterest is to publish fresh content in various social networks but here there is one advantage you have, you can repin a year ago post by creating same amount of attraction.
- Themed Boards
Pinterest works in a different way which attracts lot in social networks due to its uniqueness. The ability to create boards based on certain subjects allows followers to understand your brand’s personality and what’s important for your online store.
- Not only about you
Pinterest is one of the great social network platforms where you can share visual images from other brands and users. It’s not just about posting images of your business, you can appreciate what other users are pinning to their boards.
- Be Personal
Through Pinterest you to show off your personality either as a single user or as a brand better than any one else. Simply create a board based on personal interests shows that there is a fun side and this will help your consumers understand you and connected to your online voice.
C. Search Engine Benefits of Pinterest Branding
I. Use of long tail keywords
Select your keywords carefully and consider using long tail keywords as they have a longer shelf life. Now you need to personalize a pin to cater to a specific location, product category and gender. This makes the search inside of Pinterest more targeted at your ideal consumer.
II. Hash Tags
Like Twitter, Pinterest also utilizes hash tags as they are very much powerful tool to reach near those who are searching for your products.
When you are uploading a picture to your Pinterest page, make sure you set the URL to go back to your website homepage so that every time someone clicks on your picture, it takes them to your online store.
D. How to get pinned your brand?
As it is known Pinterest is the fastest growing social media network, where most females utilizes for product promotion still then it creates amazing craze online to create your brand.
Here are several steps to create a perfect pinterest page for your brand.
1. Where do you want to board?
If you want people to follow your brand through pinterest, you need to make it easy for your people, so that they can find it easily. Make it sure to add links to your pinterest page on your website and in other social networks, so that all your existing customers and followers easily follow you.
2. Create a perfect profile
Add strong keywords with interesting fun descriptions, great profile picture with verified links to your website to make a perfect website for building your pinterest brand.
3. Image plays an important role
Pinterst is all about visual story, so it needs to be eye catching with high quality pictures and themes. Quality image on your website allow people to directly pin from your website. All high quality images must describe what you are selling without any description. If you need text then add them to image only.
4. Relevant crowd is your strength
Social networks are helping a lot to understand the audience choice and their content demands. You need to balance between your promotional content and non-promotional content. When you are using pinterest branding then hardly content are going to be used. So you need to be more careful to attract audience through pictures only.
5. Pin and Repin
Stay active online and give relevant reasons for your followers to follow you. Up-date your pinterest account at least 4 times a week. Use hash tags in our pin descriptions so that it can easily found by relevant search queries.
Best thing about Pinterest branding is that you can find users who are pinning images directly from your website. Since these users are already interested in your content, it’s wise for you to follow them, thank them for pinning your images and repin their pins. This will grow your personal connection with the user with crating great brand.
7. Practice that makes perfect
After several days of pinning, give yourself an evaluation. Calculate how many followers you have, the amount of repins you’re getting and your most popular pins. Set goals for your next evaluation, to evaluate your Pinterest performance.
This is all about Pinterest Branding in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.