Before getting into the topic, let’s first get into the question “What exactly is Press Release“?
The Definition Of “Press Release”:
A Press release is a written or recorded communication directed at members of the news media utilized for announcing something newsworthy. You are utilizing media to announce your product or service to public, so that you can increase your sales and expose your company to masses.
A. What is Press Release Submission ?
Press release is a known name in the field of public relations. The basic aim is to attract favorable media attention to PR professionals to provide publicity for products or events marketed by those clients. A press release can produce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. Mostly Press release is often used in generating a feature story or is sent for the purpose of announcing news conferences, upcoming events or a change in corporation. Press Release Submission is to set a format on how to submit press releases properly.
There are 5 technical part which every Press release covers:
Include keyword phrase in title and make your title limits up to 100 characters.
Prepare your press release story’s synopsis in 1/2 sentences by utilizing both primary and secondary keywords.
Give details of your news, don’t write a thesis on it, make your word limits up to 300 with 3/4 keyword phrases.
4. About the Company
Prepare your company elevator pitch and write as a third person. Give a link to your home page in the summary.
5. Press Contact
Give your media contact details. Provide your company contact details.
In actual sense press statement is supplied to reporters to make it an official announcement specially prepared and issued to newspapers and other media houses to make your information known to the public.
B. Why Press Release is important?
Press releases are becoming new trend for internet marketers to publicize their services and products. Press release submissions give you visibility and popularity. Press release submission has the authority to give you exposure to create your brand image. It increases your power and reliability.
Most of the companies submit their own press releases to number of websites to improve business reputation. PR Submissions is a Submission of your product, news, article to PR websites. This is a great strategy to send traffic to your websites. You can say PR Submission is a website promotional activity that drives traffic to your Website and increases your sites on Google page.
Press Release Submission helps to raise your link status with sales and traffic. PR submission can be good methods of offering additional promotion to a new and existing online website or business that prove to be very exclusive online exposure for your business.
PR submission is a great resource to publish news items, personal items your online personal promotions, awards, services and new products and financial data and sales accomplishments etc.
Press Release Submission Benefits:
I. All businesses benefits
Whatever may be your business and how big or small may be your company, press release submission cover your industry through trade journals, magazines, blogs, podcasts, and other publications that cover your industry.
I. Inexpensive submission:
Press release distribution is totally inexpensive; you need to spend money only when you hire a press release distribution service. Most companies write their own press releases to make it cost effective.
II. Boost company’s visibility:
Whether its big company or small business organization, everyone fight for their corporate needs. Especially important for small Prepare for long-term press release distribution strategy to let customers know who you are, what you do and why they need you. It helps to increase reliability on you.
III. Be an industry expert:
Through your expertise help you gain the trust of your customers. Once they trust you, they’re likelier to buy from you. By being an expert you can create strong media relations. Whenever the media also needs someone to comment on a story and you become the company spokesperson.
IV. Good press release spreads easily:
Major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks the news and then it spreads from one publication to the next.
V. Get more customers:
Research what is the media that most common people utilizes daily to submit your press release. Your target is how to convert them as your customers. So, you need to keep your buyers in mind when writing your press releases.
VI. Investors link with the news:
Your powerful Press releases can prove as tool to attract investors. Make sure to set up an online news room on your website for investors to browse through.
C. How Press Release Submission works?
To ensure you are providing best press release information there are a number of factors you need to consider to make sure you have the proper PR format. These factors include:
1. A strong headline
2. The date and city from where it is released
3. Brief introduction
4. Unique, strong and attention grabbing content
5. providing contact details further information
6. In addition to this there are 3 more qualities for a great press release submission.
I. Useful Information:
Best press release submission needs useful information to grab users attention to read such items on a daily basis. If a press release is about some products, the information must attracts your readers with curiosity. Give useful information about your product, which bind customers to know their specifications.
II. Superb Content:
Content quality always matter in creating perfect press release. After the brief introduction and detail description about products or news or upcoming events etc are given in a strong but easy to understand way. The content includes information based on who, when, where, what, why and how theory. In short great content makes for the best press release and will take it to higher level.
III. Usage of Keywords:
Proper keywords utilization is an important aspect for every press release. An effective PR must be SEO optimized and keywords should be used to generate targeted traffic with the aim of this converting into sales. Keywords also help to get higher rank in all major search engines.
- Press release submission tools
- Press Release Submitter
- Press launch
- Traffic Mania Press bot
- Submit Like Magic
Easy manual submission sites are:
PRLog provides free press release distribution service for every business that helps in providing increased traffic and visibility.
2. Free Press Releases
With Free Press release you can easily connect with your targeted audience to boost your online visibility.
3. Idea Marketers
It is a highly visited and quoted content website that makes your news worthy to world over people with a great increased rate of traffic.
4. Information Online
As the name suggests, through this site you can transform all necessary information to online and can focus on high level conference.
This is all about Press Release Submission in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.