Before getting into the topic, let’s first get into the question “What exactly is Robots.txt“?
The Definition Of “Robots.txt”:
Robots.txt is a simple text file that restricts the search engine crawlers and spiders from indexing the specific pages of a website. Webmaster keeps its confidential data through robots.txt.
To make it understandable for common people, search engines usually crawl and index most of the parts of your website once you have optimized and developed sufficient backlinks. But several times you don’t want search engine to index some of the pages according SEO perspective. So to achieve your this purpose you can use Robots.txt file.
A. What is Robots.txt Optimization?
The location of robots.txt is very much important, It is placed in the main directory otherwise user search engine won’t be able to find it and do not search the whole site in the file named robots.txt.
When a search engine crawls your website, it will look for this particular file on our site and this file tells the spider to priorities the indexed web pages. The robots.txt is a simple and easy text file that can just be created by opening up a text editor. The command that is mentioned in the robots.txt file is known as ‘records ‘that contain the information of a specific search engine. And Robots.txt Optimization is all about how to optimize robots.txt to keep all information records.
B. Why Robots.txt Optimization is important?
Robots.txt is basically used for editing and creating code or designing website that creators don’t want to confront with public yet. We can say this is also an SEO application where website owner uploads only a part of a page.
Robots.txt optimization adopts great method for who are thinking more about bandwidth. Bandwidth is a costly affair for most website owners, so to prevent a web crawler from crawling a site too frequently needs robots.txt to save bandwidth.
Robots.txt optimization is very much helpful in SEO marketing strategies as these search engine spiders may be restricted in viewing different web pages of that specific site or any inappropriate content that is not keyword rich. As we know that keyword rich content plays a major role in SEO world. This may further be helpful in raising the page ranks of the website which is one of the major objectives of SEO specialist techniques.
If this is correctly followed the search engine spiders may just look up to the content and accordingly index it for the purpose of the users to view it. As web page ranking is one of the important factors of search engine optimization make a correct selection of keywords on the pages apart from the ones that are under the format of robots.txt. they will help you in several ways for your search engine optimization and make sure that the robots.txt can be of great help in getting the right pages indexed for SEO.
Here are some more Robots.txt Optimization advantages:
- Flexible for search engines to discover and index your important web pages. Because higher search engine ranking will make easy flow of online traffic.
- Select more relevant and important web pages in your website to be indexed by search engines with the help of robots.txt file. It helps the website to get better leverage in terms of search engine rankings.
- You can make changes by turning off the robots.txt file. Here search engines will not rank your website till you are ready with it.
C. How to Optimize Robots.txt ?
Robots.txt optimization is mostly created by using Notepad. According to experts suggestion it helps in building an adapted environment in UNIX format. Notepad’s robots.txt file consists of records. Every entry divides into two categories, such as a string with the name of the client application and the line-directive Disallow. ”Disallow” tag is prescribed as a URL that prohibits reading and indexing. According to robots.txt file guidelines you should write “User-agent“, not the “User-Agent“. If the robots.txt file is left empty, the robots will realize that the webmaster is allowing them to index all available website pages.
Tips to Robots.txt Optimization
When a search engine crawls and indexed a robots.txt file it reads the document from top to bottom. So when an error occurs or something is present there, the crawler ignores all directives below the error.
1. Use Correct Wildcards
With wildcard directive you can create simple statements to help disallow patterns found in URLs. Once you use is inappropriately then everything will be screwed up. Keep it in mind that all search engine crawlers do not support the wildcard directive. So put a wildcard statement at the bottom of the file to avoid an error and ignore other directives.
Robots.txt file is only use for blocking or disallow crawlers from specific sections of a site. It is not intended to point crawler in the direction of URLs that should be indexed, that’s what sitemaps are for.
3.Line Break Utilization
Search engine crawlers read robots.txt files in segments. First it defines the user agent and then the preceding block of code will contain the Disallow directives that are associated with that user agent. The proper format is to define the user agent, leave a blank line immediately below, and then each disallow statement should precede on its own line. If a new user wants to define a new blank line should be placed separating the last disallow statement before the new user agent is defined. Without the proper use of line breaks errors will be created and the remaining directives will be ignored.
4.Keep It Simple
The more complicated the file the more likely an error will occur. So it is wise to keep things supper simple as the shot form says- KISS. Here are some tips to utilize KISS formula: Don’t use the robots.txt file to block individual URLs at a time. If you need to block several specific URLs, use the NOINDEX Meta robots tag on the page itself. If you need to use a wildcard, then follow the simplest way to execute it. Keeping things simple will cut down on the likely hood that mistakes are made, and will create a smaller robots.txt file for faster processing.
B. Robot.txt Checking Tools
1. Robot.txt checker
This online tool for verifying your robots.txt files, for which you can easily create your site.
2. Robot.txt Generator
Check whether you have add right syntax for your robots.txt file for proper indexing.
Robots.txt validator is a tool that help to analyze Robots.txt file syntax along with spoting errors to validate your errors.
This is all about Robots.txt Optimization in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.