Before getting into the topic, let’s first get into the question “What exactly is Twitter Branding“?
The Definition Of “Twitter Branding”:
Twitter is a known name in today’s society, whether its 8 years’ old or 80 years old internet user, Twitter is the best social networking website for everyone to fulfil every purpose. Twitter’s popularity crosses all boundaries though it is not even a decade old social site. Started as social site for better social interaction but today is the most corporate choice for great branding.
Best thing about Twitter is it’s micro blogging platform for all over world users. Twitter’s beauty lies in its easy functionalities that even make non techie person to handle smoothly without any hassles.
A. What is Twitter Branding ?
Today Twitter is not only a leading social network but also the most effective tool for marketing, sales, technical and customer support. All top brands are following Twitter already to be connected with their targeted customers and with people who are interested in the products and services that they are offering. Whether it’s big enterprise or a small business organization Twitter is helpful with its great sense of brand building methodologies. Give your brand a markable online presence through Twitter.
The Key features of Twitter that attracts most Business are:
- Twitter business includes varied packages for brand page creation
- Vast experience in social media optimization
- Boost online visibility
- SEO friendly online marketing approach
- Twitter marketing approach with all aspects for SMM
- Fastest way to connect with mass
C. Why Twitter is important for your Brand?
Twitter is more of a communication service than limits its functionalities in social networking criteria. It is extremely important for business organizations to monitoring their brand discussion. It is true that Twitter followers are totally different from rest social site users. Your brand needs to Twitter attention because its users are most influential and powerful.
The active users at Twitter are:
- Bloggers, who post 80% fresh blogs in a month
- Bloggers or users who actively give positive and valuable comments to other blogs.
- Active product review writers
- Bloggers who love to suggest good comments on news sites.
- Writers, who post writes for third-party websites
- Video online users
- Wiki website contributors
- Users who share deals through coupon forums.
Larger influential users when go through discussion for your brand then no body stop you from achieving the best online presence in World Wide Web.
D. Why Twitter is important for Business?
- Top News Source
You can receive real time news from every corner of the world related to various industries. The founded tweets are often full of links and most informative.
- Get Best Answers
If you are stuck with any confusion regarding any information then you can clarify it through Twitter experts on every conceivable topic.
- Advertising that makes sense
If your promoted Tweet is interesting and relevant then you can achieve larger engagements at Twitter. Apart from getting fun with friends more you receive information that make you learn new things and most important engage you with great brands for both social and corporate connection.
- Great customer service
This platform helps to resolve customer issues at the beginning only before taking the larger shape.
- Give more & get more
Promote your brand once, add more value and help others to sort out their issues and see the magic. You will receive more than your expectation from other users.
- Strong mobile presence
Twitter Branding has larger fan following through mobile than any other social networking website. Promoted Tweets are perfectly fit in mobile app.
- Become an influencer
Spend time with Twitter, engage with others and add more valuable information and become an influencer on Twitter.
- Company in the form of human
People love to deal with human not to a company. Tweet in human ways to establish strong professional relationships in real sense.
- Better communicator and writer
It’s hard to get a complex idea into 140 characters but you can easily read 1000 140 character Tweets in a day.
E. Twitter Branding For SEO Benefits
1. SEO Friendly
Twitter is really indexed by Google, so Google index the links in every tweet. We can say Twitter is a real time search engine. Because:
- It has 140M active users
- More mobile access Twitter users
- Twitter users create over one billion tweets in every three days
- Most people follow brands through Twitters to get exclusive contents
- Promoted Tweets get an average engagement rate of one to three percent.
2. Brand Awareness
Whether you have a established brand or searching more awareness for your brand then Twitter is the right choice to successfully launch your brand for more followers.
3. Product testing
Twitter is a great tool to test a new product. You can ask for advice regarding a product, for its service, ad campaign or you can launch a new product with details and links.
4. Brand monitoring
You can watch your competitor brands and their growth through Twitter and even can monitor your own business growth.
5. Drive valuable traffic
When you link your Twitter account with your website you can drive unlimited potential traffic to your website with markable results.
6. Promote your product and service
You can promote your product and services and can inform users about your next updates, new services etc. You can even use video and page links for advance promotion.
7. Meet industry peers
Like minded professionals meet at one place, share information, relevant service and business strategies to improve with great ease.
E. How Twitter helps to create brand?
Create your brand yourself at Twitter to gain more online benefits. Following are Twitter steps that help you to build your own.
1. Create Avatar
Creating Avatar helps in branding. Display your actual image to create a reliable environment with your followers and users. Fake identities never leave good impression on others. If you are seriously wanted to brand your business then you have to be real at Twitter in front of larger audience.
2. Having Twitter Bio
Describe about yourself won’t be secretive anymore. For actual business sense, you need to prove your identity. Use relevant, keyword-rich words that people might use to search. If you optimize your bio, people will find you via Twitter searches.
3. Display your Location
Real business sense needs your proper location so that your customer will see you actual existence before building stronger professional relationship with you. There’s a specific field in your Twitter profile where you can add your location. People will often search for someone in a specific location, so including one should be a necessary activity.
To promote your personal brand or if you are searching for job then include a URL of your website or your blog along with your public LinkedIn.
First create your background image and include your logo, attractive colors, more information about you, your company and your brand.
Secondly create your Twitter cover image, which will appear underneath your Twitter Branding bio.
6. Be a follower
Create good quality screen, information on your Twitter account before following other relevant Twitter users. The tools like TweetAdder, Tweepi, FollowerWonk, ManageFlitter will save your time, but do not follow more than 100 per day otherwise Twitter will ban you.
Tweet regularly with good topics and interesting things, so that people also follow you. You need to tweet minimum 3 to 5 tweets a day at different times to manage a good and valuable sharing.
8. Give credit to your source
Always give credit to your source through your tweets. Otherwise it seems as you are making other contents as your own for which next time you won’t receive good contents. So be grateful to your useful sources to maintain good yet long term relationship.
9. Engage with people
As we know listening is more powerful than speaking. Join conversations and connect with people by listening their tweets. You can Use a “Twitter Client” like TweetDeck, Hootsuite, SocialBro or Sprout Social to set up columns which monitor keywords that you’re interested in and feel confident talking about.
This is all about Twitter Branding in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.