Before getting into the topic, let’s first get into the question “What exactly is Webmaster Tool“?
The Definition Of “Webmaster Tool”:
Webmaster tools help in your website optimization by giving details on ranking, issues regarding indexing, website linking etc.
This popular solution is recommended by various webmasters. It will help you with the Search Engine Ranking Optimization of your website. You can use it for website analysis and checking the statistics. The analysis provides information on how your website is indexed by Google and provides you with deep insights in case of an issue.
You need to be the owner with full access to use the Webmaster Tools for your website. The process is absolutely automated and all you need to do is place a given text file in the web root directory for your website.
A. What is Webmaster Tool Setup ?
Through Webmaster Tools you can submit an XML sitemap for your website to provide information about all pages on the website and making it easier and faster for Google bots to index it.
With the help of Google Webmaster Tool you can create a full list of the search phrases displayed on the search engine result pages. You will also receive full information about all internal and external links to your website, keywords, errors and missing pages.
B. Why Webmaster Tool is important?
Google webmaster Tool is important because it ensures zero problems and issues with your website to be indexed by Google. It receives highest possible ranking to bring more traffic to your website. Google webmaster tool help in generating reports, statistics and diagnostics to manage accurately website pages.
Here are few benefits that count Google webmaster tools’ importance in a website.
Sitemaps help Google about what pages you want to be indexed. It makes lots of things easier for Google to index. The good thing about sitemap is that you can exclude those pages, which you don’t want and can create XML formatted file.
- Content Analysis
Webmaster tool setup helps to find duplicate titles and descriptions if you have any in your website. Because Google hates duplicate contents.
- Crawling Diagnostic
Once Google has crawled your website this tool will help you to find out if Google had face any problems regarding searching your pages.
- External links
External links shows all your website links from other pages. Give links on the right hand side to see all the inbound links through tools.
- Geographic Target
Google delivers pre filtering search results for your website with the help of webmaster tool.
- Top Search Queries
Google Webmaster Tool setup allows you to see where people are coming from when they enter a Google search. With the help of this tool you can see a list of search queries and also the number of times each search query was clicked.
C. Google Webmaster Tool Setup For SEO Benefits
I. Fix 404s
404 issue occurs when there is no page found for the URL requested. Webmaster Tools will show the Page Not Found error whenever Google’s spider crawls a link to a URL that has no actual page associated with it.
II. Inbound Links
Webmaster tool helps to find inbound links
III. Report On Keyword Performance
With the use of webmaster tool you can click on “Search Queries” link to get an indication of what keywords you’re ranking for and an estimate of how often people click to your site when you show up in Google’s search results for given queries.
D. How to Setup Webmaster Tool?
If you don’t have webmaster tool then you can build one with the following guidelines. Here we are following Google webmaster tool set up.
Prior to access any data on your site you need to confirm that you are an owner of the site. This is done through a process of verification.
There are four main methods of verification
I. The HTML file upload
Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. After recieving that, you just click on the verify button and you’ll have access to your GWT data for this site.
II. Adding a HTML tag
Clicking on this option will provide you with a met tag that you can insert into the head of your home page. Once it’s there click on the verify button to view your GWT data. One item to note about using this method of verification is that it’s possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.
III. The Google Analytics option
If you are using same account for GWT is the same account as for GA, is an admin on the GA account, and you’re using the asynchronous tracking code for verifying the site this way.
IV. The DNS Method
Select your Domain Name provider from the drop down list and Google will give you a step by step guide for verification along with a unique security token for you to use.
2. Setting Dashboard
After verification, you can log in and put data for your website.
Whenever Google wants to communicate with you as a webmaster then they will give message on dash board. Even Google will inform you about infected malware pages.
4. Configuration setting
You can set your preferable domain; contain canonical tags, crawl rate options to set frequency of adding and updating content. In configuration setting Google emphasizes on:
- Show you collection of links below the main link as most important links
- Google allow you to specify URL query string parameters to examine URLs and determine the unique URLs.
- If you want to migrate your website to a new domain then set up new site content based on 301 and add your verified site on GWT and inform Google about your move, so Google will follow the 301s by detecting everything in its own way.
- Google provides level of authorization to its users.
- Google configuration also allows you to create associate different Google accounts with your GWT account.
- Error check by webmaster tools
- Webmaster tool will help you to identify a variety of issues on your website listing from server errors to missing pages and many more.
- You can check whether crawling stats is fast or not, webmaster tool will help to inform by reading pages.
- Through webmaster tool you can test your current robots.txt against any pages on your website.
- If Google has detected any malware in your site then it will inform in your dashboard.
5. Traffic through search queries
Webmaster tool will provide you detail information on top keywords those returned a page from your site in search results. You can identify the domains that link to your content. Tools will help to sort internal links by numbers. Webmaster will display the search query impacts for your web business and improves your online activities. Demographic data from the users will also be shown to your site.
6. Optimization service by Webmaster Tools Setup
You can add and test site maps through GWT sitemap information. If you receive any ceased letter from an attorney, you can remove a page from your site. Webmaster also helps you to improve HTML setup. Check your used common keywords with navigation services. The snippet testing tool will help to test schema implementations. Along with these entire facilities webmaster tool also contains lab functionalities, Customize search options and instant preview for any changes with over all website performance statistics.
This is all about Webmaster Tool Setup in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.