Before getting into the topic, let’s first get into the question “What exactly is Website Audit“?
The Definition Of “Website Audit”:
Website audit is all about analysing your website strengths and weaknesses. Website Audit includes thorough review of user behavior, traffic sources, website usability along with comprehensive view of your website performance.
A. What is website Audit Analysis?
If we are going to understand in common people language then a website analysis is used to determine overall content, security and performance of a website. Apart from focusing on broken links, website Audit look into every single opportunity to improve website.
Good website Audit information includes:
- Visitors’ arrival at site through online paid advertising, blogs, search engines, backlinks, press releases or articles about the company.
- Information that most visitors are looking for
- 3 Easy searching of valuable information on the site
- Efficacy of the site’s section labels
- Keywords, those getting highest rankings in search engines
To compete in the excellence race of online business your website functionality must achieve 100% success rate visually, ethically and strategically. Website audit will take care of your website strategy, design, accessibility, usability, marketing and SEO work simultaneously to boost customer and business.
B. Why website Audit is necessary?
Before asking why you do need website audit first ask yourself, do you know your visitors? Who are your key performers in website? How to lead your sales? etc.
I. When you are not getting enough people to visit your website – lack of promotion
II. Enough people are not getting persuaded by your website- lack of engagement
These are the two reasons behind every website audit strategy. It is poor if website promotion is not good then few people are the obvious reason and if website is not at all persuasive then it is the poorest thing for a website ever had. Here the bottom line is attracting visitors and turning them as customers depends on several factors like your industry nature, your competition, your products and services etc.
Factors those affect website performance and demand for a website audit.
III. Website structure
V. Internal cross linking
VI. Outbound links
VII. Website factors
VIII. web page specific factors
IX. Keyword usage and Prominence
X. Backlink profile
XI. Separate Backlink
XII. Visitor profile and behavior
Website audit help to create a baseline for your website and actionable recommendations to increase conversion rate and website effectiveness.
Three primary things that give answer for your question why do you need a website audit?
1. Improve website performance
Website audit guide help to assess website not only for content but also for its technical performance. Weigh up your website value and efficacy through technical framework and infrastructure. So that visitors can easily navigate and find contents of their requirements.
2. Improve SEO strategy
Website Audit helps you to identify poor SEO connectivity within your website and give solutions for alternative steps and act upon remedies. Prevent the hasty SEO actions like keyword stuffing, exact match anchor text links etc. to bring your website at the top in search engine result pages.
Through website Audit Guide you can increase your SEO efforts to build customer centric website than simply following misguided practices to show you up at the top of the search engine result pages. It will protect you from blindly chasing to search ranking algorithms for all the time.
3. Improving conversion rate
Website audit helps you to re-evaluate the value of your website to lead generation and conversion. Website audit add relevant calls-to-actions respectively. Besides, it also helps you identify deficits in your landing pages and optimize them in that order to improve conversions.
C. How Website Audit Works?
Website audit includes several technical aspects to your website to increase your website performance. Website audit start its performance before launching of any new website design.The factors which are considered before audit a website:
1. Canonicalization and URL Structure
Every website should follow guidelines set appropriate URL structure and to avoid canonicalization issues. URLs should contain words without using any numbers or symbols. The words must be separated by dashes instead of spaces or underscores. All words should contain lower case letters. Each URL should contain a keyword phrase.
2. Content Optimization
Every website content should be unique and must maintain high-quality optimization techniques. The contents should be keyword rich. Titles are in h1 tags and only one per page. Subhead titles should be placed in h2 and h3 tags with keywords. Bold and italicized text within paragraphs to highlight the important phrases to search engines. Avoid duplicate contents to protect you from heavy penalty by search engines.
3. GEO Redirects
Through GEO redirects you can forward international language based websites to visitors by converting in local language. Create a language selection option on the homepage.
4. Image optimization
Image optimization practice is important to get your image to be indexed in image searches. Add captions and ALT tags using keywords for each image. ALT tags should not be longer than 50 characters. Filenames should include keywords, and should be separated by dashes.
5. Internal Linking
6. Micro data
Microdata helps to create a mode of communication between your content and search engine spiders. This helps build a trust with search engines.
7. Noindex and Nofollow
There are some pages, those don’t need to be indexed or ranked for. Site search results can be indexed, and will create duplicate content issues if you don’t add the nofollow and noindex attributes to them.
8. Title and Meta Tags
Create unique title tags for every page include primary keyword that should be relevant to page content. Title tags should be 50-65 characters in length. If the string is longer than 70 characters, it won’t be displayed in SERPs.
9. Webmaster tools
Among all webmaster tools, sitemap submission feature is most important for website audit.Generate sitemap, upload it to home directory of your server and submit it to search engines to crawl on regular basis.
10. Website Architecture
Whether its two or three clicks from the homepage is enough to to reach any page on a website. Search engines are a lot like human readers while indexing pages. If it takes four clicks to reach a page, Google bot will place low importance on that page.
11. Website design mistakes
The common web design errors that will degrade your website’s crawlability are frame usage, using all-Flash, and not setting up 301 redirects after moving content. Make your designers to be aware with SEO friendly web design aspects to avoid errors.
12. Website Security
Providing safe and secure environment not only win website audience trust but also make search engines confident about you.
D. Website Audit Tools
It is one of the most trusted website audit tools.it generates site audit report from marketing point of view.This tool gives huge importance on social signal.
It is one among popular SEO audit tools that prepares audit report of 10 marks for each of the various SEO factor such as social(Facebook sharing,Twitter sharing) sharing,code quality,meta tag etc.
This audit tool gives your website a score out of 100 with 5 top priorities for your website. Woodrank also considers mobile optimization & mobile load time for calculating SEO score.
SEOPTIMER considers both on page and off page SEO factors while preparing SEO audit.It also considers Twitter,Google,Facebook share for social signal. you can export the report in PDF format through this tool.
This is all about Website Audit in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.