It is very important to keep content tone in mind while writing SEO content. This tone of your writing represents your personality. The tone of the content is the voice with which an article speaks and explains to the readers. Some writers enjoy writing with authority in the subject which they address, while some are personal, and some may write in a funny sarcastic manner. The most basic requirement is that your content tone should engage your readers. They should adore your writing.
Content tone is the manner of writing with which writers address their audience. Your content tone literally speaks for your article. Here are some of the following points that you need to be consider for choosing your content tone:
i. Understanding Audience:
Understanding audience is the most important step in determining your content tone. Gather as much information as you can. Whether your target group is a rookie or a pro, or whether they are long business professionals. Understand and create your content from an audiences’ point of view.
Variate your tones along with your content. This not only creates a voice for your article but also imparts your attitude towards your audience. Some visitors may like your authority over a subject in your writing. While some may like a more conversed nature in your writing. It is up to you to decide your content tone depending on the impression that you want to impose on your readers.
iii. Personality Writing:
Content tone should be such that your personality should be reflected in your writing. Maintain flair, a glance in your writing. Readers should start respecting you with your articles. Any SEO content and I mean any SEO content should not contain any grammatical mistakes or typos. Readers simply hate those. This does not mean you cannot insert your personal writing styles in your blog. But that should be grammatically correct and readably acceptable. Its acceptable to add a hint of wit and humor in your writing. Some people also love straightforward articles which are targeted straight to the point.
iv. Age group of your readers:
You can ease the selection process of content tone by correctly determining the age group of your readers. This will determine the style of writing. Depending on your evaluation, you can choose from a professional content tone to a light hearted content tone. If your target is the entire age group, then mix styles of writing so that it is globally acceptable.
v. Text culture:
Its also very important to understand the culture of the text of your readers. You may want to sound harsh to an emotional reader and you also may not want to sound emotional to a straightforward reader. Determine what kind of culture is acceptable and followed amongst your audience. Therefore always put up a right context in front of your audience.
vi. Text length:
Text length depends entirely on your content tone. If you have an illustrative style of writing then you will have long text length, whereas if you have “short and simple” kind of writing, your length will be short. It also depends on the language in which you are writing. But the main point is here, is that you should provide each and every information in your writing. Avoid being redundant with your words and sentences.
Needless to say, but always proofread your article after you have completed writing. Correct any grammatical and punctuation errors, if any. Also see to it, that you have maintained your flair all throughout the content.
viii. Visit Competitors Pages:
To move ahead in business, you should know about your competitors’ plans and strategies. Make a list of 10 successful competitors. Visit their website and take notes of how their writers engage audience. Notice the attitude of the writer with which he/she conveys his/her message. Make sure you find your content tone that you want for your readers.
ix. Never fake yourself:
Be what you are, do not fake your personality into your blogs and articles. Fake greetings are like foul smell for readers. You can always try to improve your writing style but do not fake one.
Content tone should be engaging, conversing and relaxing. But depending on your audience it may vary.
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