Keywords are important. Not only do they help your site to rank high, but they are also worth millions of dollars. Google AdSense servers you ad based on your content keywords. Some advertisers pay more than the other and if their ads are clicked on your website then you earn money. So keep researching for better and high paying keywords. If you want to make your content recognizable, then you must increase your AdSense keyword density and the placement should also be good. Understand the value of your AdSense keyword and evaluate how much money you can make from them. Also find about the competitive keywords that are being used to rank by your competitive websites to rank high.
AdSense keyword researching is for those who want to use their sites for long term AdSense earnings. AdSense keyword research is not a tedious task as is thought by most of the publishers. It just takes a little bit of time and dedication to do some extensive research. Ultimately this will help you to get high paying keywords. Keyword researching is based on three elements:
i. Demand for the niche areas of your general theme:
Here you see whether you chosen topic has a demand in the market. Will the traffic be available for your website? To make with AdSense, one thing that you will need is organic traffic.
ii. Supply for the niche areas of your theme:
In this you investigate your competition and find out about your competitors who will compete for your AdSense keywords. Is there is too much competition? Is your niche over-saturated? Finding these answers will help you find other niches if there exist a problem.
iii. Expansion of keywords:
Expansion occurs when you have investigated all the corners and you have found your niche. Now you want to create general and specific keywords for your website.
- General keywords are the keywords that are used to describe the website. It gives an overall feel of your website.
- Specific keywords are the ones which are used in specific pages within your website. They are used for different topics and are more exact.
After you have done with the research you will need a Keyword Research Tool to help you pilot the elements of AdSense keyword research. There are tons of keyword research tools available in the market. Some are free of cost while the others may cost you a bit. Google has provided its own keyword research tool, Google Adwords Keyword Tool.
Make use of Google’s Adwords Keyword Tool which will enable you to do a deep and extensive keyword research. With this you can find high paying keywords. This tool is mainly used by advertisers but publishers can also make use of this tool for AdSense.
The density of keywords in your content should be optimum and keywords should also be emphatically placed so that Google crawlers can recognize your site and place it higher in search engine result page.
Keyword Placement and Density plays a very emphatic role in determining the ads to be displayed in AdSense. Doing these not only gives you better ads but also increase your SEO rankings which means higher traffic and higher clicks. Keywords found in the following page elements are given more prominence than at other places.
- Page title/ Meta title: the <title> tag.
- Page description and keyword list: the <meta> tag.
- Anchor Text of a link: the <a> tag.
- Headings: <h1>, <h2>, etc. tags.
- Bold and italicized text: <b>, <i> tags.
- Lists: <ul>, <ol> and <dl> tags
Try to use keywords at these places since AdSense crawlers/ AdSense trackers prefer keywords in these places. It would be a bad idea to use CSS to stylize your content or to create custom headings. AdSense crawlers do not analyze your CSS while it examines your content. One can still use CSS but make sure to insert keywords in headings and in other tags. Also placing keywords at the top of your content are more preferable than at the bottom.
Keyword density is an important measure that refers to the number of times a keyword appears in relation to other words on you content. For example you have written a 100 word content in which you have selected “Internet” as the keyword. Now in your content, let’s say the word internet appears 3 times. This means that your keyword density is 3%. Keyword density can also be applied to phrase of words.
Keywords are needed to be present on a page to emphasize the importance of a page. Search engines rank pages higher if they have a high keyword density. There is an optimum keyword density for a web page. Very high keyword densities, around 10% will force Google crawlers to tag your site as a spammer. The legitimacy of the site will be lost and you will not get ranked and even you will get no ads. A legit range of keyword density is somewhere around 2% – 5%. Numbers of tools are available online to keep a check the keyword density and to verify keyword placement.
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