Before getting started with the process of link building, it is necessary to know about Search Engine Optimization, or more popularly called as SEO. The basics of SEO are needed to be clearly understood to understand the working of a search engine.
Whenever a user enters his/her query in a search engine, a list of results is displayed in front of him. This list contains the sites which contains the answer to user’s query. Have you ever thought that “Why www.abc.com is higher in rank than www.xyz.com?” Why does this happen, who does this, what are the factors behind this…etc. It is because of web marketing technique called as Search Engine Optimization. SEO is an intense technical process of increasing a website’s visibility in search engine’s natural or unpaid results to get high traffic from search engine results. These results are called as organic results as compared to non-organic results, where search engines are paid to rank certain websites/webpages higher. SEO is a natural way of ranking higher in search engine results. SEO amalgamates a few number of sub- techniques such as website architecture, keywords, linking etc. An efficient contribution from each one of these factors helps in a better SEO.
Major Search Engines such as Google, Yahoo, Bing display results that are relevant to users’ query. This decision on the amount of relevance is taken by respective search engine algorithms. Search Engine Optimization technique indirectly helps search engines to rank websites. It is basically a score given by search engines to each website/webpage. If your site/page has a higher score, then it will be at a high rank in results. And if you have a low score, then your site will be pressed under millions and millions of results. SEO is all about trying to get a high score from search engines. A website which has an excellent SEO will be ranked high. Our main aim is to get that high score. SEO can be said as “optimizing your website/webpage for search engines”.
Why SEO/Importance of SEO
All said and done about SEO….you must be thinking “Is SEO really necessary?” The following paragraph will clear your visibility on the importance of SEO.
Why do you make a website? Is it for you or for others to see? Definitely for others to see, yes I know self-satisfaction is a subject of matter of here but not important. You cannot see your own website and praise yourself for long. You would like if people appreciate your creativity in your website. This can only happen if people are able to see your website and this is possible through search engines.
E-commerce industry/ online business are multi-million industries where there are millions and millions of business. An online business runs through a website in which users interact and buys offered products and services. If there are no customers, then the business is doomed to fail. To get more and more customers, in this cut throat online competition, your site is required to place high in search engine rankings. The best technique to rank high in search engines is through Search Engine Optimization. SEO is the best technique of getting huge traffic for your website. Therefore, it is mandatory for an online business site to be search engine optimized.
From the start of this topic, I have been talking about search engines and search engine optimization. SEO is basically getting huge traffic for your website, through search engine rankings. Now, one may think “Are search engines capable of giving high traffic?” , “Are search engines really important”. The following facts about search engines will surely flabbergast you:
- 93% of the consumers around the world use search engines to find and access websites.
- 57% of internet users search web every day and 46% of those searches are for product information and services.
- 75% of search engine users never scroll past the first page of results.
- More than 3 billion searches are conducted on Google per day.
Ranking high in search engines can work wonders for your site and can bring large amount of traffic. The above facts will support my previous statement. More importantly, if you own an online business, then proper and efficient SEO can be your money making machine.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.