Before I take you through the whole process of keyword research, let me list a few important keyword research tools that can assist you in targeting best keyword terms. These tools provide statistical details with the help of which you can target your desired keywords. Most of these keyword research tools will give you the analysis of the amount of search for a particular given keyword phrase. To use this tool, you need to identify your niche in the market with the help of which you can enter your desired keyword. This is a pre requisite for using keyword research tools.
This will help you to find the best keyword to optimize your article for higher search amount in search engines.
Google Adwords Tool is one of the best SEO keyword research tools available in the market. It presents an extensive keywords suggestion list based on the keywords you posted. This tool is extremely popular among SEO professionals. It allows you to enter search terms and provides you an estimated number of monthly searches each term receives.
In this tool you can filter results by exact match and broad keywords. You can even filter your keywords demographically and also according to the location; search volumes will be presented only for specific countries and people speaking certain languages. This tool is useful for finding all the types of keywords/key phrases.
With the help of Google Insights for Search, you can compare the search volume patterns across different regions, categories, time frames and properties. Different filter options are provided to filter out results.
iii. Google Trends :
It is a web facility which shows the frequency of a particular search term which is entered relative to the total search volume. The result presented can be filtered across different parts of the world and in different languages.
iv. Google Suggest :
Google Suggest is the one of the best ways to find keywords for your site. You just need to enter a word in the suggestion box and it will show the most relevant and popular search terms in a drop down manner.
With Google Webmaster tools, you can see the phrases which people are entering when your website turns up as a result. This does not mean people are clicking on your link.
This information can be of great help as it allows you to optimize certain pages which do not rank well. It’s easier to boost up a site, rather than starting from a key phrase.
This tool presents an amalgamated result of the popular search queries gathered from various sources such as Google Trends, delicious, eBay, Amazon, Yahoo!, Aol, etc. It also displays top 10 search keywords for a particular date.
vii. Keyword Discovery :
The keyword data is collected from a number of search engines to provide an accurate assumption of the searches conducted all around the world. Just type a keyword in the box, and it will display a list of 100 related keywords along with the number of times each keyword is searched.
viii. KGen :
KGen (Keyword Generator) is a Firefox add-on which retrieves every word of a page and lets you know times they appear on the page and their weight on that related page. It also provides you some stats on the content of the page which can be used to enhance the quality of your content. This tool comes in very handy to analyze your competitors’ keyword strategy.
ix. SEMRush :
This is an advanced keyword research tool mainly built for analyzing your competitors’ keywords. You can easily access lists like Google keywords for any site, Adwords keywords for any site. You can also find out about competitors’ organic and paid search results and traffic. Basically SEM Rush is an all in one tool to find everything about your competitors.
x. Nichebot Classic :
Simply type in a keyword or a key phrase and get up to 100 most popular keyword listings. You will have to create an account before using this service.
xi. Good Keywords v3 :
A typical keyword database tool which enables you to take advantage of Google keyword research.
xii. Wordtracker Keyword Tool :
Wordtracker Keyword Tool is one of the best keyword research tools available in the market. It gathers its data from number of sources such as Dogpile and MetaCrawler. It gets data from almost all the search engines. Various options are provided for filtration to obtain long tail key phrases.
xiii. Wordpot Keyword Tool :
Wordpot is a useful keyword finder that details stats of related keywords. The service is not free of cost.
xiv. Market Samurai:
It is a keyword analysis tool which analyzes the competitive search results. The most crucial part about this software is that it enables you to see every factor about every page that ranks for certain terms. Thus enabling you to examine the reasons why your certain pages are not ranking. This software is not available free of cost.
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