Whenever the word “Press release” comes to mind, the immediate thing that hits us is media/news. Press releases can be used to gather quality inbound links/backlinks for your site. Press release for link building can provide you high exposure in search engines and in web directories. Many web masters use this method to get quick backlinks for their site.
Press releases may cost you in one of the following ways:
i. Paying for a professional written release and paid distribution
ii. Costing money in terms of your own personal efforts.
There are certain specific Press Release sites where internet users publish their release. Press release for link building are mainly used for releasing new products, news, services etc. There is a simple process of knowing how press releases increases backlinks to your site. A company X issues a press release which showcases the introduction of new software called “Fedbot”. A normal press release should contain around 750-1000 words. In these words, the company introduces the new product “Fedbot” and also provides a link to their home site. Press releases are distributed by wire press release services. Now, when people will read your release, they may click on the link provided, thereby directing them to company’s homepage. In this way the company has provided a backlink for itself. As more and more number of people click on your press release, the number of visitor increases and this will force the search engines to rank your site high.
There are certain few points that one should keep in mind while writing a press release for link building:
i. Write for the media journalists:
Try to write your press release for the media journalists and not for your target readers (regular visitors). You will be getting extremely high traffic if you are picked by even one of the news editors. They will publish your press release in your site. This kind of press exposure is simply awesome. The number of backlinks goes on increasing in such cases of press release for link building .
ii. Define keyword:
While writing a press release, identify and define your keyword for which you want to get ranked. Make use of keyword research tools to find such keywords. Pick a keyword that is relevant to the site that you are trying to link in your release. The keywords should be related to the content topic.
iii. Include keywords throughout the release:
Once you have identified your keyword/s, write a rough draft of your release in which you should include the keywords. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the “About” section of your press release.
iv. Have something trustworthy to say:
Do not litter your web pages with garbage press releases. Have something trustworthy and reliable content in your press release. People want to get informed. Your press release can only become viral if you have something interesting and intriguing for your readers.
Make sure to include keywords in the hyperlink text of your press release instead of using non-optimized keywords such as “Click here.”
vi. Upgrade Yourself:
If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn’t allow.
Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not.
vii. Distribute to a variety of services:
Submit your press release to a variety of press release services, in case of a link building campaign. Some press releasing sites verifies the uniqueness of the content. So make sure to submit in them at first. Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content. Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services.
Press release for link building is an important task and if done well, it can fetch you a number of backlinks.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.