Where web design stands for creativity the sale stands for the most practical essence of life. If you are not from sales background then selling your website designs to the world is going to be a difficult task for you.
Whether you are sole proprietor or a great designer you are only selling your creativity. So once you learn how to sell yourself then selling your designs without a sleazy sales pitch would be easy for you. As a designer it is obvious that you can do your best in designing only and business would be a rough and tough job for you. So it is necessary for you to learn some marketing techniques by not being a sales executive. Here we are discussing how to sell your designs with out being a sales person.
#1. Know your business
Understand first what are your business is and its service areas. Understand your client expectations and your business aims. For easy understanding make divisions for your clientele categories such as start-up category, established, developing business, B2B sales, B2C sales etc.
Do investigate on certain issues such as generating sales information about the company, percentage of potential traffic, the percentage of repeated customers, details of conversion rates etc. most of the clients want to increase their sales to generate more leads, so if you are able to fulfil their demands then your selling task is going to be easier one.
#2. Showcase your creativity
While dealing with your client to make him more passionate to know about your entire works showcase your existing works and explain your concepts behind each web design which help them reach at their goal. Explain all key design elements like conversion centric items, usability enhancement, major money investing areas, the leading components etc. All these aspects can connect with the real need of the client and can go for sell before you put pricing on them.
#3. Sell benefits
Include latest research and demands in your design strategy, so that some people will respond to your facts and figures and start believing in you. Use industry magazines, reports, case studies to deal with web design practicality.
#4. Set the pricing
People are ready to invest, if they know they are coming to the right place where they can double their invest and rely for business again and again. Now it is your job to generate that trust in your customers to 100%. Demonstrate your product and services clearly and assure them about the safest and secure purchase done by you. Differentiate in your selling approach to convince them to spend their money for beneficial investment.
$5. Prepare a contract
The contract describes the opportunity of your solutions, which includes:
- The process that clearly defines the design procedure. It consists of everything from researching the market to wire framing and user testing.
• List all products to be involved in the design, from the starting research to the favicon.
• Communicate clearly what you are expecting from the client, including the deadlines and the consequences in case of missing all provided supports.
• Explain how many changes are permitted and what exactly is involved in one. Also, determine how changes above and beyond the specified restrict are managed.
• Must have a buffer time to make changes and additions during projects.
• Define your hourly rates for extra revisions
Now have a look what you should avoid during sell of your designing services.
#1. Don’t expect from each client
Consider only those clients who are going to make profit for your business. Go through social networks, ecommerce, brochure website, start-up, small business, medium to large sized business, non-profit organizations. Know your strength, focus on quality service, and don’t feel bad if you are not able to fulfil any demand of customers. You can pass that client to any reference designer.
#2. Don’t provide sample web design
Most ask for sample design before starting their project to judge you. Then they compare your work with other companies. So don’t devalue your service by sending sample websites as you don’t know their real needs.
#3. Don’t wait for awards
Awards can build up the ego in your creativity instead of focusing on your design. It’s better to show interest on increasing sales, leads, sign-ups, page views etc.
#4. Don’t deal with start-ups
Start up business doesn’t ask for intricate designs and when they start planning their business it is going to take an average of a year. Due to lack of knowledge and experience they won’t meet your expectations here.
#5. Meet your deadlines
Never promise any client with other anxiety and set the clientele expectation go too high. If you are not able to do so, then it will be a long lasting bad impression on that customer for you. Always set realistic approaches and try to finish your job before the deadline. If you have any doubt then review the proposal having a discussion but never be late on delivering clientele projects.
These are some tips for what to do and not to do for impressing and selling your designing without becoming a sales person. Always listen to your clients and understand their needs and go for detail analysis to clarify your doubts regarding the projects. Check the testimonials to take a good note of your services. Go for these tips to enjoy most benefits out of your webdesign service instantly.