Email cold calling is exponentially increasing as the main client finding technique for small businesses. I am sure you must’ve come across cold call emails but have never noticed it. Every day you get a mail from an unknown person, right? Have you ever checked the contents of that mail? If not, there may be two reasons for it. Either you feel unsecured (you think of it as a virus) or the you are simply not interested (the headline does not intrigue you).
Having said all that, let’s get to know the basics of email cold calling. As the name suggests, it is method in you use email to introduce your business to prospective clients. In other words, you send emails to your prospective clients in which you inform about what you have to offer to them.
The biggest thing among benefits of email cold calling for freelancers is the target audience nature of this method. You can tailor your emails according to your target since you know to whom you are sending it to. You can write every bit of information that interests your target.
So the now the question is what to write in that email and whom to send emails. Let’s take up those, one by one.
What To Write?
It’s very simple. It’s just like a formal introduction letter. First, you simply inform the prospects about the voids in their business. Next, you tell them how your freelance service can help them fill those voids and achieve success. If you are good at the both the phases, you’ll definitely get more clients via this method.
Here are some tips on writing benefits of email cold calling for freelancers.
First things first, your recipients must know that you’ve written this mail personally for them. Make them feel special. Build a rapport with your prospects. The best way is to address them by name. Mention how did you hear about them. Refer to the contacts that gave you that details. If possible, try to find out something common and pitch that in your cold call emails.
You cannot expect your prospect to read a 3 page email cold calling. Your prospects are very busy and they’ll give very few seconds to your mail. Therefore, keep the message short and straight, which enable your targets to act upon the message.
Even if you lengthen it, make it more readable and scannable search the benefits of email cold calling for freelancers
C. Simple and Targeted:
Never beat around the bush in cold call emails. You do it and you get your message deleted. Tell them what you do and what use they’ll get with your services. Don’t be too specific with your language. If you use jargon, you may create a rift between you and a client. If a client does not know what he’s reading, do you really expect him to give you the job?
Most of the email cold calling are boring and unexciting. Your message must catch prospects’ attention and the more quickly they find it, the better it’ll be for you. Well, if you manage to tie in their needs and wants and can successfully draft how you’d meet those, you can be very strong contender to get the job.
A email cold calling is nothing but inviting a prospect to build a business relationship with you in the future. Therefore your email should be conversing and interactive in nature. If you fail to do so, your prospect may think that the mail is sent by a software. You would not want him to believe that. The best way to increase your conversational level is by asking questions at regular intervals.
F. End With Call To Action:
People will not do unless you tell them to do so. Your email is not complete unless you include a call to action in the last part of your email. Your entire efforts may go waste if you don’t use a call to action, because some impressed clients may forget to contact you and may look your email as an informative piece of content. This included action for benefits of email cold calling for freelancers must be a request to your client contacting you for your services.
G. Pique Headline:
If your client does not check your sent mail, the above points are a pure waste. To get that click, you need to make your headline interesting. People get hundreds of such mails everyday. So why should they click on yours. This answer of “why” is a headline. Create some interesting headlines.
Whom To Send Emails?
You must send your emails to your target audience, but first you need to get a list of clients. After getting that list, you can screen out your target client list. Here are some sites from which you can get client list. Manta is the most popular client database. But here are two sites which gives you some Manta alternatives.
Never copy a cold-email from the internet or from any other sources. Be creative and write one of your own. (that’s the reason I didn’t gave any examples of cold emails)
Now that you’ve known every tidbit of benefits of email cold calling for freelancers, it’s time for you to write a cold-email for your business.
What tips did you follow while cold call emails campaign? How to convert prospective clients into paying clients via email campaign? Give your tips & views via comments.
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