Now that everything’s built up, it’s time to find some clients for work. Getting the first few clients is always tough. No client wants to hire a freelancer who has no professional projects under his/her belt. Therefore, newbie freelancers find it next to impossible to find good, well-paying clients. Therefore, at the start of the journey, one should take up some steps to market one’s free freelancing business.
One of the best ways to inform the market about your freelance campaign is to offer free freelance jobs. Consider offering free services to people who are looking for your freelance services. But, as the universal truth is, working for free can never be fun. But don’t think you will be simply wasting your efforts in doing free services. Besides money, benefits of offering free freelance services will add some extra points that’ll help you boost your business.
Here are some of the benefits that you can extract from your free giveaways:
A. Paid Work:
If you are providing free freelance jobs for a client and if your work is appreciable, it may happen that the client may outsource some more projects your way. When the client does that, you can charge him for a fee. The client loves your work so he/she’ll be ready to pay what you ask for. But be reasonable with your pricing. Make sure that if you do some free work, the result of that should give you an additional ten hours of payable work.
B. Get Attention/Word of Mouth Marketing:
By doing quality free work, you can get big attention from prospective clients. People like to talk and when they discuss their business, it may happen that a client appreciates your work (that you did free for him) in front of his/her peers. In this way, more and more people will know about you and they’d be inclined to work with you. When projects start flowing, you can charge them at your own rate. The basic goal entering into benefits of offering free freelance services is to inform the world “I am ABC and I’m an excellent web designer”. This is exactly what you are doing here.
C. Charge Your Extra Services:
One way to monetize your free freelancing business is to charge your extra services that you’d be doing after your free ones. For example, 2 pages along with design – free, but more after that 50$/page. Or you can also make use of affiliate marketing to make money. For example, you can sell a web template and offer up an hour of customization entirely free. Think of similar ideas where you can offer free services along with paid services.
These were just some of the ways, but the ultimate goal of doing free freelance jobs is to expand your online/offline presence as a freelance web designer.
So now the next task is, where can I offer free services?
People love anything which is free. You just have to tell people that you are offering free services, and you’ll get a bunch of requests within no time. Post your service on Craigslist or some other similar sites . Here is a post on how to offer freelance services on Craigslist. You can also sign up in different web designing forums and inform about your free freelancing business.
You can even offer your services voluntarily. Take up some volunteer work for a non-profit organization. Create a friend’s portfolio. Create a website for a start up organization.
Well, of course there are certain things that you need to take care while taking interest in benefits of offering free freelance services. First of all, don’t offer your free service to anyone who comes around. Make sure that while you are doing some free work for a client, you will be able to get some paid work or at least some benefits in the near future from that work. This is business and everything should be done here for profit.
No designer wants to do a complicated job making no money from it. Offer some simple free jobs such as PSD templates, 1 page websites or something like that. Do not complicate your life with some and tough projects.
Well, doing some free freelancing business is not an easy job. Every freelancer out there cannot extract his/her time to do some charity work. Some even don’t have the patience to do it. And this is not wrong. Who would like to sweat for free? But sometimes you’ve got to do it for the near future.
In this write up of benefits of offering free freelance services we covered- what free services, if any, did you provide at the start of your freelancing career? Help our readers by elaborating some ways on how and where they can offer free freelance services? Do give your thoughts via comments.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.