AdSense publishers want ads to get displayed on their website. But this does not mean that they need to display extremely low paying ads which have a very low cost per click. Sometimes AdSense crawlers select some words which results in low paying ads. Publishers have no control over the minimum earning per click. AdSense program decides which ads to display depending on the content and the number of ad slots. Suppose a publisher receives 100 clicks on an ad. CPC of that ad is 0.1$. Therefore total money received by the publisher is 10$. Imagine if CPC of that ad would be 4$, then the publisher would have earned 400$. Now can you see the difference? Make sure that all the ads that assigned to you pay you more. You can do this by blocking all the low paying advertisers using Competitive Ad filter. Publishers do not get the chance to pick their advertisements but they get to select which ad should not be displayed on their site.
With a competitive ad filter, you can filter out unwanted ads that you do not want to display on your site. You just need to enter the list of low paying URL’s into ad filters. This will rocket your ad income within a few days. The maximum number of URL’s that you can block is 200.
There are low paying Google ads and there are also Made for AdSense ads. Made for AdSense (MFA) sites are those sites which are made for making money with the help of Google AdSense by bringing visitors to their website. Usually such website owners advertise their website on Google Adwords which can see on AdSense. Generally MFA sites are created for only 1 year so to know about these low paying websites are really tough job because every year thousands new will be created. You have to be very active on Google ads shown on your website. MFA sites are, most of the time, responsible for lesser earning per clicks. Some ads pay up to 0.01$ for each click. These are called Low Cost per Click Ads (LCPC) or Made for AdSense Ads. (MFA)
How to Block them?
- Generate a list of LCPA or MFA ads from Google Tools.
- Login to your AdSense account, navigate to Allow and block Ads tab.
- Click on this tab and navigate to Advertisers URL link from left sidebar and click on block new URLs button.
- Once you have blocked these URL’s, their ads will not be shown on your site and hence your CPC increases.