Before telling you anything about SEO content writing, SEO content and SEO content writer, let me introduce you to a widely used term, Search Engine Optimization (SEO).
Every website owner wants traffic in his site. He wants people to look at the products and services which are being offered by him. Let’s say the publisher X is a web designer and he publishes a site in which it displays the services that will be offered by web designer X. Now, to sell his/her service, he wants customers, obviously. Let’s say, a person A wants some of the web designing service. Person A will search in search engine by entering a query; let’s say “Web designing service”. In a single day, there are over 900 billion searches on search engine. As soon as person A hits Enter, a list of sites is presented by the search engine. This is called as Search Engine Results page. Amongst the top rankings, there is publisher X’s website. Person A will click on X’s site and a seller will meet a buyer.
Search Engine Optimization is a powerful web marketing technique with the help of which websites rank high in search engine results page. It is a technique which helps search engines to rank your site higher than the millions of other sites in response to a particular search query. Ranking high in search engines would mean greater traffic in your site. Search engines are the best traffic director because of the fact that the number of searches are increasing day by day. As the traffic in your site increases, it is the duty of publisher or service provider to convert that traffic into clients. Therefore Search Engine Optimization is very important as they can really generate large traffic for your site. There are a number of factors which affects Search engine Optimization.
I assume that you now have a smell of Search Engine Optimization so I can make you understand the importance of SEO content writing. One of SEO techniques includes the use of specific keywords for optimizing a web page. These keywords are chosen through an extensive research which will be discussed later in this guide. Content writing is done to spread information about a company which has to offer various kinds of products and services to readers. It is all about promoting the company with the help of content. People will read this content and then decide whether they will do business with the company or not. But the main question is how to reach that content to the people. This is where SEO content writing comes into play.
SEO content has to be rich in keywords so that your site can be placed high in rankings and you get high rate of online visitors. With Google’s recent Panda algorithm, SEO content writing has become more significant. Simple insertion of keywords in not so relevant content will not get a high search engine ranking. One has to focus on SEO content writing, which not only includes insertion of relevant keywords in the content but also maintaining the quality of the content. The websites are picked for search engine rankings on the basis of how thoughtfully keywords are used in the content.
So what does an SEO content writer do?
An SEO content writer creates quality content that optimizes his/her client’s website in search engine rankings. SEO Content writing covers blog writing, article writing, press release writing, classified writing etc. SEO content writer apply a number of techniques to rank a higher position in rankings so that traffic gets directed to client’s website. A good SEO content writer provides high quality promotional content while keeping search engine rankings in mind.
There are a number of techniques to make for SEO Content Writing. One of them is producing search engine friendly content which can be done in a number of ways which will be described later. The second technique that a content writer makes use of is by producing link-bait worthy content. SEO content writer produces such a high quality and informative content which forces other website owners to link their website to yours. These links are called as outbound links. Outbound links are also an important factor for SEO. When search engines finds that a site has links pointing to it, from valuable sites (sites with high “Page Rank”), it increases the authority of the site and makes it show up even better in search results. Hence these links not only drive traffic to the site but also increases the rankings in results page.
Understanding the audience in SEO Content Industry
Many people emphasize upon keyword analysis in order to match their phrases with the search query for their niche audiences so that their site could be highly placed in search engine rankings. Instead of focusing only on keywords and SEO, content writers should give equal emphasis to the needs and requirements of their targeted audience. SEO content writers should try to answer the simple queries of audiences which belong within their niche industry. It would also add a great deal of credibility to the content publishing website.
First of all, you need to find out what your audience is searching for. You can find these answers in popular forums and various discussions held in different social networking sites such as Facebook, Twitter, and LinkedIn. These are the places where audiences search for their answer. If you actively participate in these forums and discussions, you will be able to list out a number of common queries which can include in your articles.
Therefore, an SEO content writer needs to be proactive in these platforms to find out the topics he/she can include in their content.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.