SEO authority and trust is very essential to build up a reputation in search engine rankings. If you want your newly added content to rank high in results, you have to have SEO authority and trust in search engines. Let me explain it to you one by one
Generating and improving domain trust among the search engines implies that we are a site that contains some real valuable information, we can provide some real value to index, and we will not engage in any of the unethical issues. There are a few factors which are considered while determining trust of a site:
i. Where your links from are (Incoming Links):
The first and foremost thing that a search engine to determine SEO authority and trust is finding the websites that links to you. If your links come from a disrespected and a spammy domain, then you are also considered a spammer. A competitor may spam your site in order to push you out of the index. So be careful to whom you link to.
If search engines see that you are linked to some of the trusted directory like Wikipedia, Yahoo directory etc. then your site is also likely to be trusted.
ii. Who do you give links to (Outgoing links):
A similar concept is used here as well. If you link to spam sites, then it decreases the amount of trust you receives and if you link to a reliable site, then your trust quotient increases.
It is a simple straight concept; how many quality pages link to your website and how do they link to your website.
i. Page Rank / Link Juice:
It takes into account the number of links that a particular page receives. More importantly, it takes into account the number of links your website receives as a whole. Link Juice is an important aspect taken into consideration by search engines to rank websites. Strong reliable inbound links helps in getting on top of the result page. More and more links you receive from other websites, the more link juice you receive. Articles and blogs are a great way to receive to receive quality link juice.
ii. Link Diversity:
Not only will the search engines look for the number and quality of links to a website, but it will also look into the diversification of links that you have received. More and more links you receive from different domains, more authority you build for your website. Getting a diverse link profile is a very difficult step. This does not mean that you should go and shout to every other domain to link to your site. Maintain a balance between the quality and diversification of links.
iii. Deep Links:
Remember that we are talking about website authority, not web page authority. Multiple links for a single page won’t do any good for entire website. You need to build links for each of your web page. Try to link to all the web pages so that a distribution is maintained.
Building SEO authority and trust will push your ranking high in search engine results.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.