Social media marketing is a very wide term covering an array of topics. It is one of the most popular forms of marketing, though relatively new. The advantages of this form of marketing are so effective and helpful that it has successfully managed to attract big as well as small business houses. Before riding off the train of social media marketing guide, I would like give you some basic pre-exam social media marketing tips that would help you and most importantly, prepare you for your course. These are some superficial social media marketing tips to harness you for your ride.
Know your Audience:
Businesses are all about selling, right? Now, how can you sell your product without knowing anything about your buyer? In social media marketing, it is extremely required to know your ideal client. Find out that segment of audience who you think, are ready for your product and would be willing to pay for it. Showcasing your products in front of an uninterested audience would be a total waste of time. Research the market and find out that section where you can show your marketing efforts. You can also divide your audience demographically. An SEO company would not want to offer products/services to a 16 year old boy. Find the correct age, location, or even gender to find your target. An Indian sari company would get better sales in India rather than in U.S. Make some decisions and come to a point.
Keep an Open Mind:
According to me, keeping an open mind is the key to success in life. In every part of life, including business, you need to have an open mind. Listening to others and learning from criticisms are the key ingredients to create a fantastic and an effective strategy. Listen to others and their suggestions. You are not obliged to follow each and every suggestion. Take up and implement only those, which you think are the best for your business. Who knows….some stranger may click an idea in your mind. Take up experts suggestions and implement them in your campaign.
Build a Celebrity status:
One fact that arouse with the advent of social networking sites is the online craze of people for their celebrities. People just love them. They want to know everything about them. Celebrity doesn’t mean just a movie star or a rock star, every segment of audiences have their own divided celebrities. Fashion designers have their own so called “gods” whereas SEO experts have their own. What I am trying to say is that you need to build that kind of celebrity status if you wish to succeed in industry, and succeed means high level success. Give in your opinions, help people by giving authentic answers, popularize and promote yourself, personal branding are some of the ways of achieving that kind of status. Well, it’s a long time process and you need to be consistent with your efforts. Once you’ve achieved that kind of celebrity status, then you can present any type of product to your fans and followers and of course. People will certainly lend their trust to your credibility and hence will easily accept your offerings.
Build a Network of Followers/Fans:
One certain thing that you need to create as a businessman/businesswoman is to build a wide, yet strong and loyal network of followers and fans. Twitter Followers and Facebook Fans are your strengths in social networking sites. Having a loyal and a patriotic following greatly enhances your social media presence. It increases your word-of-mouth referrals, tangentially increases your followers count and builds a strong base for your products and services that you will offering them. Do not restrict your network with a single networking site or two. Broaden your mesh by establishing your online presence in other social networking sites as well.
Guide people to business:
Directing your audiences towards your business is one of the toughest tasks in social media marketing. The process of conversion of followers to prospective customers and from prospective customers to paying customers should be very smooth. Take some time to pitch in your products. You cannot ask your recent follower to buy your product immediately. Let him camouflage himself with the community. Involve him in your discussions, extract ideas from him, and know his opinions. Continue this for quite some time and then offer your product to him and explain him how it could help him to solve his/her problems. Try to convince him by displaying some demos and showcasing different ways of using your product.
Show energy to attract followers:
Followers does not become followers, just by chance. You just cannot offer a lucrative discount on your networking site and expect that people will follow you, albeit this is one of the ways. You will have to put in that extra effort to attract them. There’s a tough competition out there and you need to show some superfluous energy to get followers. Give them a reason to follow you. Let them make you feel that you are trying hard to get them. Unless you do it you will never ever be able to acquire them. Devise various innovative tactics and strategies to stand yourself out from the usual list of obtainers.
Believe me, time investment is one of the crucial factors in determining your social media marketing success. Determining the correct amount of time that you need to spend in each social network is quite tough. It all depends on the capacity and the type of a social network. Facebook and LinkedIn are completely two different kinds of social network. Depending on your product and the type of segment audience, you need to invest your time carefully. Needless to say, spend more time on that social network which you think can benefit you most. A woman fashion designer should spend more time in Pinterest than on LinkedIn. A hardcore businessman should take time in LinkedIn. Similarly, you need to divide your own time in your preferred social networks.
Implement these exclusive social media tips in your marketing strategy and let us know how it affected your business.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.