Many of you have heard about search engine optimization and search engine marketing, but have you ever come across the term search engine saturation. Not highly discussed in the world of SEO, but is an important term to know about. It helps you to determine your success rate in SEO. Search Engine Saturation (SES) is a term used to refer the number pages that has been indexed by search engines. Higher is your SES, higher are your chances to get high ranks for at least some of the pages. SES is just like a measuring tool that measures your effectiveness in search engine listings. Higher SES implies that search engines index your web pages at a high rate, which is very good.
SES of a website is measured by software tools. Different SES tools such as seocentro.com, totheweb tool, PageRank tool etc. Search Engine Saturation shows the number of pages a given search engine has indexed on your website. If your website’s Search Engine Saturation is low, then you need to re-evaluate and correct the faults because of which your site was not being indexed. It does not show the defects in your website. It just simply tells you that your site is not being indexed. It is now your task to find the errors and correct them. Your SES score is an accumulative rating of your page being indexed in all the search engines. There are a quite a number of ways by which you can improve your SES score. Let’s discuss some of those:
i. Build pages to your website:
The easiest way of increasing your SES is by increasing the number of pages in your website. Writing more and more content enhances your chances of being indexed by search engines. Just add more and more pages to your website. But make sure that your pages are SEO friendly and search engine crawlers should find them easy to crawl, index and follow.
ii. User generated content:
Let your readers create content for you. This is the best and effortless way of adding pages to your website. The best example in this point would be Wikipedia which allows its users to add content to their website. It is the largest online information sharing “SEO friendly” website. Here’s an exciting trivia for you: Wikipedia has only 35 employees.
iii. Add Blogs to your website:
Adding content filled pages becomes easier when you add blog to your website. Every new blog post is treated as a new web page. The side advantage of adding blog is that you may create new followers to your website. You may also find customers with your blog. Therefore, start writing a blog now!!
iv. Start related websites:
Start different websites that belong to your niche. By doing this, you increase your chances of getting indexed as you increase you web space in internet. Floating different websites in internet may help you to crash into search engine crawlers.
v. Add directories to your site:
This point is similar with the objective of creating user-generated content. Directories not only help you in increasing your Search Engine Saturation score, but it also helps in getting backlinks to your site. As you know backlinks are very important to get high ranks, adding directories can be fruitful for your website.
There are various other ways of adding pages to a websites such as social networking, social bookmarking, forums and many more. You just need to select the best one that you think will help you improving your Search Engine Saturation.