Content is the King. A ubiquitous statement in almost all the SEO related sites. But this statement holds truth in all the SEO purposes. Website content plays a pivotal role in the process of link building. It is this content, which will force visitors to link your site to theirs. Website content is very important in the process of organic link building. People will link to you if and only if you have share worthy content. Such type of content is called as link building content.
Website publishers will link only when they link that your site can add value and entice the experience of their visitors. Therefore try to add graphics and images in your link building content to increase its likeability quotient. If your content is liked by more and more people you will get a number of backlinks and hence your search engine rank will improve.
Producing link building content is a difficult task. The concept is to identify the market segments (individual websites or blogs etc.) and producing the required needful content that they would like to link. If your content is strong and powerful enough, web publishers will themselves link their website to yours. But this requires lot of hard work, creativity, and deep research of your targets. This can only be achieved if you become a leader/expert in a particular niche.
A different side of the coin in the concept of link building content is the placement. There are two alternatives for content placement.
i. On site:
Many think that content can only be placed only on publisher’s site. But this is not the case. Within a site also, there are different options of where you can place your content. Either, the link targeting content can be placed in a special section or it can be incorporated within the site.
ii. Off site:
A publisher may choose to place the content on a different site, for example syndication. One reason for this would be to provide the content to another site in return for a link to their site. This can be effective in link building strategy.
Ensure that the content is of optimum length and it should be unique. Upload content on the pages of your website that are your major targets. Avoid copy/paste and repetition of content. Searchers will like to link to your website only if you provide fresh and updated content. Therefore keep adding informative value in your content at regular intervals of time.
There are different types of link building strategies like guest blogging, use of social networking sites etc. which are discussed later in this part of the guide.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.