This post will focus on the offline marketing part of your freelance campaign. Once you’ve started your freelancing career, many people would like to make contacts with you and first of them would be the people around you. Since it is your business and you’d like to behave professionally, you’d prefer to use custom letter heads, business cards and envelopes.
When you hand people such things, they will land in various places such as on table, drawers, desks etc. There is a good chance that more and more people will see your letterhead & business card design tips for freelancing and will come to know about you. This indirectly provides you an opportunity to promote yourself, your business and to convey your message to innumerous people. More importantly, such kind of ingredients helps in building your business brand. We’ll discuss each of these components separately.
The basic components of a letterhead are:
- Business Name
- Contact Information including telephone number, website address, mailing address and e-mail address.
Here are some letterhead & business card design tips for freelancing:
A. Keep it Simple :
You’ve got to keep it simple for a viewer to understand what your business is all about. Too many special effects overshadow the message of your professionalism. These complex effects call attention and distract your audiences’ mind from your company’s name.
B. Logo :
Your logo should be unique and memorable. I’ve previously written a post on logo design for freelancing business.
A letter head design tips for freelancing showcases your company’s name. Hence, it’s important to use font size, font, color, texture at its very best. Your letter head should be visually readable and understandable. A viewer should not spend more than 2 seconds in identifying the name of your company.
D. Add Color, Graphics Only When Necessary:
Using a colorful or textured background is one the best means of differentiating your letter head from the rest of the pack, but is should not empower the body of your letter. Yes, you need to be stylish in your efforts but not stylish enough to waste the communicable message of your letter. Hence, be careful with the colors, graphics and texture that you use in the background for creating letterhead & business card design tips for freelancing.
E. Delete Redundant Details:
Leave out extra information from your letterhead. This will make your business card design tips for freelancing look more clean and readable. And make sure that the information on your letter head is correct. You would not want your prospects to land on someone else’ site.
Previously, letter head design tips for freelancing details were printed on the top of the letter page (letter head). But now-a-days, there are some companies who are using it at the side of their letter. To figure out the best place for the contact details, run an A/B testing on your letterhead pages. In one batch place your details at the top of the page, and on the other place it at the side. Check which batch had the better response and settle on it for future. You can also use multivariate testing to check better utilization of letterhead & business card design tips for freelancing in various places of your page.
G. Minimize Your Costs :
Every budding business owner finds an opportunity to cut down his/her cost. One way to cut down your costs is to get the optimum amount of cards printed. Your business card design tips for freelancing details such as your address, phone number etc. may change by the time your previous cards complete. Save yourself from throwing away bunch of cards. The next way to save your money is to avoid the extra printing cost. Avoid taking those design decisions that will end up costing you extra in the actual printing process.
Once you’ve finalized your design, ask the printing head if there are any ways to cut down the cost. If he/she suggests some ways, then look out for best alternatives or go with the suggestion.
H. Get a Press Proof :
When you work with the print shop, ask the printing head to give you a press proof of your letterhead before he/she starts printing thousands of sheets. This is your last chance to check for any mistakes, typos or errors. Double check your press proof card and then give the green signal to print thousands of them.
Here are some posts on how to create letter head design tips for freelancing on your own.
- Making a letterhead with Adobe Illustrator with CS5.
- How to design a Print Ready letter head
- How to design a letterhead in MS word
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.