When you start blogging, you put yourself in the shoes of a content creator and a media publisher. As a blogger opting for business, you need to create a blogging schedule and stick to it. You need to provide good, high quality content ideas for your intended readers. You’ll need to create and maintain a high level of trust and credibility with your readers. This post entirely emphasizes on a single word “maintain” in the context of the previous sentence. Your audiences will continue to lend their trust only if you continue to provide new content.
Since you are new to this world, it may seem pretty easy to create 2, 3 or may be 7 new articles per week. But, what will happen after 6 months? Will you be able to produce at the same frequency? 6 months of with 7 articles per week is around 180 articles. That seems like a lot of writing.
In blogging business, the difficult part does not lie in writing; rather it’s very difficult in figuring out what to write. Many veterans and pro bloggers find themselves stuck with ideas. They run out of it. But still they are able to produce high quality content and at the same frequency as before. They are able to do it again, and again and again. How do they do it? What is the source of their ideas? This post will tell you all the ways with which you can get awesome content creation ideas. Not only you can create a compelling content for the present, but you can also store some ideas in the ware house for future scarcity problems.
Let’s get started.
A. Ask Your Audience:
The best way to get new content ideas and topics for your audience is by simply asking your audience. Ask your audience what they’d like to read. Reach out to them and call for help. This can be done in several ways – you can either ask them with a “What would you like to read?” post or you can ask for their input in case of a problem as Marcus Sheridan did to create his tag-line . You can even ask them a question and compile their answers in to another piece of content. Use your blog comments section to its full. Get into discussions with your audience through the comments. Find out the voids through it and fill it with your content.
B.Use Your Friends For Ideas:
Reach out to your friends and colleagues for create content ideas. Ask them what they’d like you to write about. Believe me, they give some awesome ideas. You can do this with your offline/online friends or with like-minded entrepreneurs who belong to your niche. Ask them what they want to read about. You can even reach out to your fellow bloggers who are as big as you are and see what they’ve writing about. Pick up content ideas from their blogs and present it to your audience from your personal point of view. Getting stuck with ideas is a big problem, but you can easily churn out new ways if you know the correct tactic.
C. Create a Post From Customers’ Questions:
In the first point, you reached out to your audience for content ideas. But here, your audiences will give ideas with no effort on your part.
When you are into blogging business, you will get a lot of questions regarding that niche. Your audiences will come to you with questions because they see you as a knowledgeable source. You’ve been providing them with great information and they expect you to give answers to their questions. The questions that you receive (via phone, in person or via email) are a great starting point to write a blog post. Give excellent answers to your audiences’ questions via your blog post.
This strategy has a couple of benefits. First, you’ll increase the likelihood that others will find your blog searching for that related topic. The second and the more important benefit is that it establishes you as an expert in your field.
D. Conduct An Interview:
Audiences love to read interviews. They prefer to see varied perspectives. There are many other reasons why interviews are great for your blog content . It’s very obvious that writing questions for an interview is much easier than writing a blog post. It’s also a great way to connect with interesting people that belong to your niche. Try to include industry experts in your to-do interview list of content ideas. Expert views are always loved. In the past, I had interviewed three fellow bloggers, Pradeep Kumar , Harsh Agrawal , and Sushant Rishodkar .
E. Question & Answer Sites:
There are a number of question and answer websites available on the internet. All you need to do is to register and find different niche related questions asked by your target audience. It is very likely that many people may have such similar questions.
These sites are an unending source of content creation ideas. Do not satisfy yourself with just one site. Look out for questions in as many sites as you can. You need to direct such kind of people to your blog by providing a link to your blog.
This is the best and the easiest way to get content ideas for your site and it’s much easier to invite guests than people think it is. Find a handful of similar blogs that are your size or may smaller , and whose content you actually like. It’s very important that you invite only such guests whose content you want to showcase on your site. The quality of the content should be acceptable.
Invite such bloggers to write a guest post for you. They’ll be more than happy to reach out to your set of readers and this will ultimately bring out the best in them. Not only will you get a great post, but they’ll happily tell their contacts about it and with this, you will get a few more readers for your blog. All you need to do is to send an email to your peer bloggers requesting them to write for your blog. Many may accept your invitation while some may reject it. It all depends on the email and on your blog. Here are some tips on how to ask someone to write for your blog .
G. Case Studies:
Think about your favorite blog, company, product, an expert etc. and tell write a post on why you like them so much. Illustrate what they are doing right and what others should learn from them. These are some of the great content ideas one should follow.
You can even take up a worse – case study. Think of a company, product etc. that you hate. Tell your readers what you dislike about them. This can be even more interesting, if it’s a popular offering. Explain your feelings towards them, and also explain why it’s successful anyway (may be because of repetitive marketing etc. Tell your readers what you’d do differently in the process.
H. Write Reviews:
One of the benefits of being a blogger is that you get the content creation ideas by reviewing products. Once you get a decent amount of traffic and a specific-interest targeted audience, you’d see offers rolling in for reviews. Take up a product that you actually like and are happy to endorse to write a review about it. No need to get creative. Just explain what you like about the product and what you dislike and reasons for each. Tell your readers how that product helped you in your professional/personal life through your blogging business.
You can take a step further by contacting the company and asking them to donate a product which you can gift to your blog commenters, as done by Kristy Hines did with an IBM ThinkCentre M90z.
I. Tell Your Story:
When you are really out of content ideas, you need to be your own help. Tell your story to your readers about how you ended up being a blogger. Detail the successes and the failures that you’ve faced and have forced you take blogging as a business. Tell your readers what you had to do, what you had to face to reach to a position where you are at present. Well, this need not be your “how did I become a blogger” story. You can even take up patches of your life that influenced you in a greater manner. Write your experience, what you learned, what you miss etc in your content creation ideas list
J. Reformat and Repurpose:
As explained in earlier posts, your valuable content is not just worth a single read. Devise new ways to reuse your old content. Create e-books, podcasts, YouTube videos, newsletters, etc. with your old content. The work is done, you have content creation ideas, and you just need to present the topic with a new angle. You can also re-write your guest points from your point of view. Just simple modifications in the content and you have a brand new blog post. This is one of the quicker ways to create blog posts. This practice comes in handy when you are stuck with content ideas for blogging business.
K. Think and Keep Thinking:
This is the last tactic that I can think of, that can help you for content ideas creation. Just keep thinking to get new post ideas. Disintegrate your post into different branches, and treat each branch as a blog post. Use mind maps to create a hierarchical structure of your ideas. Just branch out each single post until you find a dead end (I hope you may not find one). By doing this, I’m absolutely sure that you’ll find a bunch of ideas and hence post topics.
Content creation ideas is way more difficult than writing it. A newbie blogger may have an armory of few topics. But the above mentioned blogging business strategies will really come in handy, when you run out of your store house.
Tell us which one of the methods worked for you. Which one are you planning to take up first? Leave it in the comments sections and I will help you to optimize it.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.