Content writing is one of the most popular factors when it comes to blogging and most importantly, internet marketing. After the recent Google Panda update, internet marketers have realized the importance of quality content along with SEO factors. An SEO content writer needs to write compelling and attractive content for his/her visitors. It is the key to attract more searchers to your site. But the important fact here is that the searches needs to be relevant and your content should provide them what they are actually looking for.
So the basic question that arises now is what makes a good, compelling and an attractive content. A compelling content should have the ability to bring back the readers. Quality articles, tutorials, tips, etc. should obligate readers to come back again and again. These are the sites which rank top in most of the search engines. There are a few things common to those sites when it comes to content.
i. Intriguing, interesting, charismatic and unique and attractive content that is well written.
ii. Informative links are provided that direct the searchers to other related parts of the site. These parts have a greater compellable content to stick the readers to site.
iii. Timeless, evergreen and updated content. The usefulness of content remains for a very long time.
iv. The searched relevant content, for the searcher, is easy to find on the site with minimum number of clicks.
v. Text on the content is scannable. Readers find their answers within few seconds of scanning.
Here are some of the following tips to write good and attractive content.
i. Keywords: Format the keywords and make them stand out (bold, different fonts, headlines, etc.) from content for readers to see.
ii. Visible Titles: Make your titles clear and visible. Keep your content clean and sophisticated. It will help the readers as well as the search engines to identify your content. This helps in the creation of a magnetic content.
iii. Short and Sweet: Try not to use long chunks of text in your content. Break it down into simple paragraphs to focus on only one idea. Also remember not to use advanced English with words that are difficult to understand. Keep it simple.
iv. Have a personality: Your content is the representation of your business and your personality on the web. Create your own personal appeal for readers. Readers only remember those writers who has their own charisma, a writer who is able to create a magnetic and an attractive content.
v. Use media: Format and visual design of content is very important. Readers hate content that only contain words. Include images, videos, slide shows and on-page design elements to attract and keep readers.
vi. Web writing mechanics: Web is a completely different medium where users demand more than formatted text. Your every content post should contain text, multi-media, SEO and various kinds of design elements. These are the mechanics of producing and compelling content which you need to learn to attract readers.
vii. Engage your readers: The best way to keep your readers glued to your site is by asking their input. Ask questions, conduct surveys, include forms etc. in your site to make it more interactive and engaging. Ask them for their opinion and start a discussion in your comments. This is how you turn your readers into fans.
These are just normal guidelines to produce attractive content. One can always innovate, create, and develop new ways. These things cannot be mastered in one night. It requires a lot effort, perseverance and hard determination. Practice as much as you can. Put yourself in visitors’ position and then try to produce or alter the content for high visitor-friendliness. Kindly pitch in your own suggestions in the comments section.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.