One social network that’s been catching others’ eye is, not Facebook and Twitter, its Pinterest. Pinterest is slowly crawling up to be called as the biggest social network. It has attracted large as well as tiniest business houses to promote and endorse their products. This is because Pinterest offers you a lot. It’s very easy to create and implement a Pinterest marketing strategy as compared to its counterpart platforms. Before starting to discuss Pinterest marketing strategy, let me tell you what you can do in Pinterest.
- Pinterest is your personal virtual pin board where you can organize and share photos and videos and content posts. You just need to pin your desired content on your pin board.
- You can browse pin boards created by others’ to find something useful.
- You can re-pin (repost) others’ items on your boards.
- You can create different boards relating to different areas. Let’s say, Fedobe has three boards for – SEO, Web designing, Web Hosting.
Even before you create your board and start pinning, you need to define a good and an effective Pinterest marketing strategy. It has to be precise and accurate to make sure that your marketing efforts are in the right direction.
Define your Target Audience:
This is the basic step for Pinterest marketing strategy, or I must say any strategy. You need to define that group of audience that you want to target with your brand. Find detailed information about them. Knowing, defining and serving your target audience is the key to success in any business. Check out your competitors’ site to get some insight. You would not want to showcase your product to a wrong group of audiences.
Audiences do not buy from companies who only wish to sell. Every business wants to sell. Stand out by helping others with your pins. Provide a million dollar information for free. Do not hesitate to help others. Make them believe that you are here to help, not to sell. Providing authentic and useful information builds your online reputation. Once you have achieved such kind of grandness, then only your audiences will buy your offered products. Try to become a market expert with your insightful data.
Why should I buy a product from any XYZ company? Will you? I am sure the answer will be definitely “No”. It’s very obvious that people tend to buy only from related or reputable companies. It is, therefore, highly required to engage with your target audience. Popularize yourself within them by using comments, getting into discussions, be pinning something absurd. “This is just another company”. Be sure they don’t tell you that. Personalize your profile by adding some personal pictures, company party, meetings etc. Do not use automated softwares for any kind of activity. The more you personalize, the more are the chances of makings sales.
Hold a contest:
Holding a contest is one of the best ways to not only engage with your audience but also to drive traffic to your site. Audiences tend to connect more with such contests and competition. Your task does not simply by holding up a contest. Invite your friends and followers for participation. Believe me, there’s nothing worse than a contest with no/less contestants. Offer prizes and awards for their efforts. Lands’ End recently used this strategy and held a contest “Pin It to Win It ” Millions and millions of people visited their site to browse through your products to pin it on their boards.
Use present customers:
Use your present customers and their testimonials as your marketing tool. Feature your customers on your pins. Ask them on how they feel about your product and how it helped in their life. Pin such kinds of content on your pin board. Be it a wedding planner, or a clothes store, use your present customers to instill a sense of “Yes, I should buy it” in your prospective leads.
Be New, Be Now:
Present your products in a new and a creative way. Audiences are continuously seeing companies’ links in Pinterest. Why should they click on your link? Give them something new or present the old wine in a new bottle. In return, audiences will return their favor by clicking on your links and hence giving you traffic. Do not wait for others to do it. Be the first to get that hardcore attention.
Have a good and an attractive personality that should represent your brand and business. Your personality is reflected by your Pinterest board. Use it to showcase your style, what makes you different, what your brand stands for and use it as an opportunity to highlight your employees too. Putting a face to your brand is easily done with Pinterest. People automatically get attracted to a nice, decent and a unique personality.
Use lots of Images:
Pinterest majorly, is a visual social networking site. People pin images, not textual content. Use high quality images to catch users’ eye ergo, to get traffic. Pin Infographics, photos, edited images etc. on your board. Stylists, fashion editors and freelance photographers can pin their image content to help sell their services.
Implement these marketing strategies for your business campaign in Pinterest and roar to success.