Taking blogging as a business and establishing it successfully is quite difficult. You have to give 200% of your efforts to make your blogging business a success.
As your blogging business progresses and you reach a critical stage, you may require a team of writers for your blog. Depending on your niche, you may have more content (information) to deliver than the time to do it.
You must’ve known that blogging is extremely time-intensive. A time will definitely come when you’ve got more writing to do than the time to do it. You may also feel the need to increase the content in your blog and you will find that you are not able to do it alone.
This is the time when you should look to hire freelance writers for your blog. A writer ensures that blog is regularly updated with relevant and useful content, so that your readers always have something to share. Hiring freelance writers is easy but hiring someone who truly understands your users’ problem and is willing to do everything to give what your audience wants to read can be a bit of challenge.
This is the time when you should look to hire freelance writers for your blog. There are certain skills that you should look for, while hiring writers. Many freelance writers already possess such skills along with some other qualities. Let’s see what the advantages of hiring freelance writers are.
Almost all freelance writers are professional and when you are hiring freelance writers for your blog, you receive professionally written, well researched content. A professional writer takes time to understand your audience and delivers accordingly. Not only he/she produces content that resonates with target audience, but it also holds the power to acquire new readers for your blog.
To check for their professionalism and their level of writing, ask them to give examples of similar content that they had written earlier. Ask them how they research content for a given topic.
B. Industry Insight:
A freelance writer belongs to the industry. He/she must’ve had spent a few time within the business. This means that the writers can bring in statistical data in your content. He/she can even conduct interviews with experts. This adds a lot of credibility to the content, hence increasing your readers count. A freelance writer will always add his/her previous experience to your content plan. They can also give you important and useful suggestions that you can practice in your present blogging strategy.
Present arena is all about web content. The marketing of your blog entirely depends on your content (content marketing). They know what to write and what not to write. So while hire freelance writers for your blog must know whetere they are completely aware of different aspects of content marketing, so you can ease off this tension to them. Most of them are also aware of social media boom and kind of marketing that is done there through content. Hence, they can even visualize the concept of social media marketing .
D. Save Money:
Hiring freelance writers will be a great option for your business because a freelance writer is more cost effective than a writer who is on your team. This is the most obvious reason why many bloggers prefer to use freelance writers, mainly overseas. Bloggers operating from developed nations stand a better chance to save money by hiring good writers from developing/underdeveloped nations.
But this does not mean that you should hire an international writer right away just for the sake of saving some cash. The content that he/she provides should be good enough for your blog. It is the quality of content that matters.
Hence, before entering into hire freelance writers for your blog procedure, look at the rates in terms of the value that you’ll be getting.
E. Working 24 x 7:
An interesting benefit of hiring freelance writers is that, if your freelancer belongs to a different country in a different time zone, then the work on your blog content will continue even while you sleep. This is not possible with a salaried writer who works in your office. If you have multiple international writers at different places, you can have 24 x 7 daily operations on your blog content. This works very well if your blog deals internationally.
F. Saves Efforts:
Let’s say you have a food related blog. You would definitely want to give all the information about foods from all across the world. But, do you actually know what should be included for Russian cuisine. What should you write concerning Indian foods? Internet may give you results but a writer belonging to that required location can provide authenticity to your blog. He/she can provide exactly what you want in your blog. The case holds similar to any such kind of niche blog.
So instead of researching all over the net searching for answers, what you can do is that you can hire freelance writers for your blog from that required location. This will save you your hard work and also will add reality in your blog.
Pre-requisites for hiring a freelance writer
Apart from certain set of skills, here are some factors that you should look into while hiring freelance writers.
- Client Recommendations
- Academic Qualifications are not relevant but can be looked upon to find similarity in niche.
You should also keep certain things in mind when hire freelance writers for your blog.
- Ask recommendations from previous clients. A professional writer will always have these.
- Check their previous work to make note of their writing style and content tone.
- Look them up on LinkedIn and other social networks. These social networks give a reflection of their professional life.
- Browse their blog or website, if any. Every freelance writer must have a blog/website which provides detailed information about their services.
- Have a video or a phone call with your prospective freelancer. This helps in building trust and enables you to know how writer plans to handle and complete your project.
Now that you’ve known the pre-requisites of finding a freelance writer, it’s time to find one.
- There are many freelance job boards such as Elance , Guru and oDesk which has a huge directory of freelance writers. You are not always going to find the best work at the cheapest price but you will always find cheap work at highest prices. So be careful.
- Problogger also has a job board which can be used to find freelancers.
- Make use of Craigslist and LinkedIn for to find the right person with the right skills.
Irrespective of which platform you choose, make sure your writer is the perfect person for the job and you are paying him correctly for the value that you are getting.
Did you hire freelance writers for your blog? Are you planning to hire one? What qualities will you look in him? Fill our comments section with your valuable views and opinions regarding hiring freelance writers.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.