Blog branding is not as difficult as many people think it to be. There are only two main elements that are required to build a great blog brand; valuable content and fantastic design.
The concept of producing valuable content is already discussed in the first part of this guide. This post deals with the process and techniques to create an effective blog design for branding.
A good branding blog design, not only reduces your blog’s bounce rate but it also lets your content to be taken seriously. The impact of a good web design in blogging is enormous.
People judge your blog by the way it looks, similarly like they judge book by its cover. If the cover is good, then only they will start reading. If somebody is familiar with your blog and knows you well, they don’t care about your looks too much. But your design matters a lot to a first time visitor. The content is important, yes but first you will woo your visitor with your design first.
So let’s take up some important points that we need to cover in blog design for branding to build an awesome blogging world.
Your logo is the face of your brand. It is the first thing that people see when they visit your site. It is the most basic ingredient of your branding operation. If you have a bad logo, everything else starts falling apart.
You don’t need to hire a fancy designer to build your logo. You can do it yourself. All you need to do is to choose a font and a strong background color that strengthens your blog design for branding. That’s it. Well, you can also hire a graphic designer to do the task for you in exchange for some cash. If done properly, the cash can be very spent in this case.
B. Make It Easy To Find:
No visitor wants to hunt down an article in your blog for a very long time. What are they looking for? What kinds of layouts are popular in your niche? Where do people spend most of their time online? Use layouts that people are used to. But still, maintain freshness in your design or else your audience may think that if your branding blog design is not fresh, your content will also be outdated. Hence, it is important to get a good, new and a searchable layout.
Avoid using totally new and never-seen-before layouts.
Install a search box which is clearly visible above the fold. Make sure that the search box provides relevant search results. WordPress in built search box option is very poor. Use Relevanssi to improve its effectiveness.
C. Colors In Your Blog:
The colors used in your blog should enhance the readability and the attractiveness of your blog content. Wrong selection of colors may backfire.
Black and white inclusion is the most commonly used format in a blog, where your black text will be on a white background. But it’s important to choose attractive accent colors as well as elements that support the valuableness of your content.
Generally there are three colors in a blog (other than black and white). Your main color, an accent color and a second accent color.
Let’s say you’ve decided to use green color in your blog design for branding , but are confused on the selection of other colors. Use these color matching tools for help.
D. Content Readability and Clarity:
The readability and the clarity of your blog should of maximum. First time visitors need to find their answers at once. Make sure that your readers what your blog is all about and who’s it for. By enhancing the clarity of your blog posts, you increase the chances for your readers to stick around. The engagement level increases. A better connection is built with the readers.
The text on your branding blog design should be easy to read. Basically, the text size and its font depend on the blog owner. Use large fonts, short lines, multiple paragraphs, sub-headings etc. You have to make your content readable and scannable.
E. Use Images:
Never publish a blog post without an image. Images add a flavor to your content. Many bloggers use stock photos in their blog posts. Stock photos seem like a good idea, but maximum of them are purely fake. I’d advise you to use low-cost cameras and smart phones to take your own photos and use them in your blog design for branding, rather than using a stock photo.
F. What Your Site Is About?:
Explaining to someone what your site is all about (quickly) is the key to grasping visitors. If you are not able to convey that message to your visitors, you may want to refocus on your site.
Make it clear what the site is all about. Get the message across succinctly and prominently. Tell your readers why they are here. A tagline is a great way to do this. There should always be an ”About” page in your blog to help your readers know more about the blog design for branding.
But still it’s important to use something short and sweet to pass on the message quickly.
G. Subscription Forms:
Sign up forms are the forms that let your readers subscribe to your blog. The best sign up forms:
- Use labels in the input box.
- Give your readers reasons to take action.
- Have the submit button say what’s coming next.
- Ask for minimum user data as possible – an email address would do the task.
- The more information you ask from them, the less likely they’ll give it.
Create a branding blog design which excels your valuable content. Never underestimate the power of design in a blog.
Do you have some new views regarding blog design? What else do you think can be added to enhance blog design for branding? Give your views for our readers.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.