SEO Website Design is a very important factor to consider while optimizing pages for search engines. Website Architecture can largely affect SEO rankings. Pleasing both the search engines and human eye with respect of website architecture are two different sides of a coin. It requires special efforts for both of them. Doing it for the human eye, is the work of a web designer, while a search engine optimizer has to take up the task for search engines. The combinational output of which will give us SEO website design.
Simple architectures which can be crawled easily by crawlers are accepted by search engines. Website architecture is mainly optimized for search engine crawlers so that they can fluidly move through the website.To understand about the search engines crawlers, think of them as scanners moving at a high speed. Once a website is crawled, it is indexed in large hard drives through which related data is retrieved at the time of search.
To combat such issues and problems, a website should contain XML or HTML sitemap. Sitemaps are useful when a site created in non-html format. Sitemaps allows the search engine crawlers to have access to readable text and links. XML site maps allow you to submit URL files of all the web pages to major search engines. Although it does not guarantee indexing, but is the best way to make search engines know about your web site. Major search engines have started accepting XML site maps for indexing. The side advantage of site map is that it provides a physical index on your homepage for your visitors so that they can go to any part of the site at a glance.
Another architectural issue that can be taken into consideration by search engines is the loading time of your page. Although a minor contribution goes from the loading time, but visitors are more likely to stay in a faster site. Take in to consideration of all the factors to improve site’s loading speed.
Search engine rankings depend on the words that are used in URL and the format in which it is written. Inclusion of keywords in URL is favorable for search engines. Keep your URL’s short and sweet so that it is easy to remember.
Many think that HTML codes do not affect SEO, but let me tell you that if you want your site to be listed on search engine rankings, make sure you have a correct SEO HTML code. Again the problem here is with search engine crawlers. Some of the HTML tags and codes are not understood by search engines and hence the page is not indexed. A valid SEO HTML code is required to be indexed by search engines. It is an essential part of SEO website design.
Most of the web pages are written in HTML. HTML has now become a very complex language with a series of changes. There are some official rules to write html codes. Search engines favor such coding practice. HTML codes which are compliant to official rules are called invalid HTML code.
Search Engines do not read a page as it is read by a visitor. A visitor sees an output but search engine crawlers examine the input that gives this output i.e. HTML codes. Search Engines examines HTML codes of pages with great detail to find the relevant content. If a particular page contains errors or faults, then it may not be indexed by crawlers and, hence the content of that page may go to waste. Search engine programs follow standard HTML protocols and rules. If a single web page has an error in its code, then the crawler may lose all the information it has collected so far. There it is very important to check the validity and compliancy of SEO HTML codes.
Search Engine Optimized HTML validator is W3C HTML Validator (http://validator.w3.org/). It is a free web service used by almost all the web publishers. It is used to verify the site’s HTML documents and pages with standard W3C HTML and XHTML.
Not all HTML errors will cause problems for search engine rankings but still some may halt the crawling process, thereby preventing indexing. Make sure you run your pages through W3C validator to get better SEO results.
The importance of SEO Website Design and SEO HTML codesare often ignored by most of the optimizer. Search Engines take these factors into consideration.
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