SEO Domain name optimization is the process of making changes to domain name of a website for search engine optimization. Making effective changes in domain names can help you rank high in search engines. Domain names are the homepage of a website. Ranking high in search engines can provide large traffic to a website. Domain names are to be altered in such a way that search engine crawlers recognize your website and place them high in search engines. SEO Domain name optimization is done not only for search engine crawlers but also for your readers.
The first and foremost thing that I would like to discuss is about Google Penguin updates which have recently disabled the power of keywords in domain names. Before this update, inserting keywords in domain names were considered a good practice to rank high in search engines. But after this recent update, search engine crawlers do not give much importance to keywords in domain names. Keeping the above fact in mind let’s know how to write a SEO domain name.
i. Domain Extension:
Domain name extensions are one of the biggest misunderstandings in Domain name optimization. Most people believe having a .com or a .net extension will help them rank high in search engines. But this is not the case. Domain extension has actually contains zero importance for search engines. They simply refer to some kind of information such as .com refers to commercial and .net refers to network. Other TLD’s (Top Level Domains) such as .org, .biz or any country specific TLD (.in, .us etc.) holds the same level of importance for search engine crawlers. But still most of the people want “.com” domain extension because of its popularity. People easily lend their trust to .com domains as compared to other domain names. .com or .net TLD builds a certain level of credibility for your readers. Try for a .com extension and definitely there’s not need to worry if you don’t have your desired extension. They all mean the same to search engines.
Branding of an organization is extremely important and what better way than doing it in your domain name. 99% of business owners use their organization name in their domain. It builds the level of trust and credibility for your readers. People will recognize your organization with your domain name. Before Penguin update, keywords along with organization name were used in domain names. Well having a brand name in your domain helps more if:
- Your brand is already established and well recognized such as Amazon.com
- You are planning to advertise and promote your brand. Increasing web popularity helps in SEO domain name.
- Your brand is unique, easy to remember and easy to type.
- You want your site to rank well in search engines for your domains.
Short domain names are extremely preferable as they are easy to remember and type. If the name of your organization is lengthy, then you should cut it down to a few words and include it in your domain. For example, Fedobe Solutions Private Limited is shortened to fedobe.com. Also, shortening domain names helps in the contraction of URL of your web pages. People tend to like short links. Also the probability of any kind of error or typos is minimized.
iv. Do not use Hyphen:
Many publishers use hyphen in their domain name to get a particular top level domain such as .com. For example, for an organization “searchengineresources.com” may not be an available domain. Therefore, they choose “search-engine-resources.com”. Well, this is a bad practice in domain name optimization a number of reasons:
- Search Engines and directories tend to reject or impose less importance to your domain. Some may also categorize your domain as spammy and untrusted as such kind of domain names are related to low-quality content.
- Domain name becomes long with the inclusion of “-”. Hence it becomes difficult on the readers’ part to remember them.
- The probability of typing error and typos increases. If a single hyphen is missed, then the web user may get directed to a different page.
v. Multiple Domain Names:
If you are really serious about online business, then this point can help you in a greater manner. Register as many domain name extensions as possible. Most domain hosts allow you to link all these extensions to your website. Hence, the user is directed to your website irrespective of domain extension name.
If you have any more suggestions regarding SEO Domain name Optimization, then kindly mention it in comments section for our readers.
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