E-commerce business is big and it’s booming. People prefer to shop online because of the convenience, time savings, and to grab the opportunity to find unique products at lower prices. The entire buying process of an e-commerce website is crucial because a single change in customers’ mind may cause him to abandon his/her cart. An important part of the buying procedure is the ecommerce checkout process. Any e-commerce business owner would understand the importance of a checkout process. People may leave the website because of confusion, lengthy process or less payment options etc. Definitely, you would not want this to happen in your site. Here are some tips to streamline your checkout process:
Relevant recommendations can act as a valuable reminder for visitors. Similar to product suggestions, recommendations at the checkout process can also make an extra sale. But this entire depends on the relevancy of your products. You cannot expend a customer to buy a cutlery set when he/she is buying a computer. You can recommend pen drives, headphones etc.
B. Do not distract:
Remove the header, navigation and footer in the ecommerce checkout process. These things distract the visitors from buying. Guide your customers smoothly and undisturbedly.
Instead of giving headings, sub-headings or breadcrumbs, use a progress indicator which indicates the level of completion in the process. Many leave the site because they find themselves in a maze. Tell your customers where they are in the entire process.
D. Multiple payment options:
Provide a number of payment options to your customers. Don’t let them go away at this stage. Many users prefer not to give their credit-card information. Allow them to pay by PayPal or Google Checkout or any other third party application. Make sure that the third party includes its charging amount.
While displaying the summary of the cart products, allow customers to verify and change the contents, if necessary. Show the availability of product, estimated delivery date, shipping method and any other important information. Make your customers comfortable with the ecommerce check out methods and processes.
F. The final call:
This is the time where your visitors place their order. Use a prominent call to action button with simple words such as “Place Order”. Do not confuse them by providing any other option. A simple hesitation can make you lose your customers.
G. Confirmation Page:
This is the final page which is displayed once a customer has placed his/her order. This page displays order number, saving and printing functionality, the subsequent steps or options. This is the verification page that a user has bought from your site. Make it look stylishly professional.
H. Convert Guests:
You may provide a facility in which you may allow new customers to check out without registering. In such cases, the best time to ask for customer information is when he/she just moves out of the checkout process. They will just have to enter a password to create an account. Highlight some of the benefits of creating an account.
Simply the ecommerce checkout process by minimizing the number of pages. Help your customers to take quick action.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization Guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.