Placing your ads correctly inside your web page is huge factor in determining your click through rate. Effective AdSense placement can work wonder for your sites and ads. Avail some of the simple tricks of AdSense placement.
If you are blending the ads then place them inside your content. And if you are taking contrasting as an option, then placing the ads adjacent to your content will be a better choice. Place the ads above the fold to have a greater visibility for visitors. Higher your advertisements, more clicks you get. Place the ads closer to your content. Make them a part of your page (even while using contrasting as an option, but not too closer). It has been seen that readers generally click from left to right. Therefore home them at the left of your page.
Use of Google search box is also an option for you to earn some more revenue through AdSense. Therefore place this search box at the best visible place for your visitor to search in internet. Placing link units in between your content is the most popular form of AdSense placement.
While these are just the options for you, innovate and try new places to get the most effective AdSense placement. Think as a visitor and then create some placement strategy.
An Ad placement is a specific group of ad units on which an advertiser can choose to place their ads using placement targeting. Ad placements can either be defined by AdSense itself or by publisher. When the placement which is asked by an advertiser is matched with your placements, ads appear on your site. This allows advertisers to find the exact placements they seek for their ads. The greater the placement option you provide to advertisers more will be the competition for your space and more revenue you will earn. These are some basic AdSense placement strategies which you can choose.
i. AdSense Unit above the Fold:
Place the ad units above the fold. Above the fold means that you place your ads on the page of your website, which a user can see without scrolling down. These are the reasons why you should place ads above the fold.
- Content at the top of the page loads much faster than the contents at the bottom. Therefore your visitors will be able to see Google ads as soon as the page loads on their screen.
- The first ad unit on every page receives highest clicks. Better click through rate will increase your income tremendously.
- Elements of the page which are lower than the fold are less seen by visitors as compared to elements above the fold. Also placing them above the fold will make sure that visitors don’t leave your site without at least looking at them once.
ii. Ad Units to the left:
It has been seen that ad units to the left of the main content of your site receives higher CTR. Most internet users immediately look to the top left of the page when it loads. This is where you should place your ads. Also placing here ensures that the ad is above the fold. Google AdSense heat map has shown the top left positions as one of the best placement options in AdSense.
iii. Add some white space:
It is advised to use white space around your ads to improve their performance. Most guides may tell you to keep your ads close to the text of site. But this is not what you should do. Not only this can be seen as a manipulative way to get more clicks but it can also annoy the users. You want your audience to pay some attention to your ads. Maintain space around surrounding units. A 5-10 pixel margin can be used around your ad units.
iv. Ad Unit under Headline:
Most publishers opt for this option. Placing ad units directly under the headline is one of the easiest ways to get highest number of clicks. Make sure that this space is occupied by highest paying ad. A 336 x 280 large rectangle, a leaderboard or a banner can be used in this place.
v. Vertical Ad units in narrow columns:
Vertical ad units such as skyscrapers should be placed in narrow columns. These units can perform well. Text ads work better than image ads in vertical units. Placing these advertisements to the left of the page can drastically increase CTR. You should definitely try this position.
vi. Links under Navigation bar:
Visitors often tend to look towards navigation bar to search for additional information. Placing a 728 x 15 link unit can really increase CTR. Link units have a tendency to blend in well with the other links on the sites. However the only problem with link unit is that there are two stages of clicking by the visitor to earn revenue.
vii. Ads in Middle for Long Pages:
If you have a lengthy content on your website, then it would be better to place ads in the middle of your content. Also there is a good chance that content readers will click on your ads.
viii. Ads at the end of Content:
Readers of your content look for new content once a page is completed. By placing ads at the end of the content, you are providing some related information about the content in form of advertisement. There is a greater chance that your ads may be clicked.
I hope you’ve liked the above AdSense placement tips. If you have some new options, then kindly share it with us in the comments section.
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