In PPC ad campaign, you bid for your keywords. You bid against your competitors to win a keyword. Keywords are the words for which you want your ad to be ranked. When a searcher enters these keywords in the search box, your ad should display. Keyword bidding is one of the important aspects of pay per click advertising. This is called PPC Bid. If you bid too low, then your ad will be displayed at a lower ad rank and if you bid too high, you may have to face losses. Therefore an advertiser has to learn how to optimize the bidding prices for the right keywords. Here are some of the bidding strategies that can help you in your PPC bid campaign:
i. Set up a budget:
You are allowed to set up a daily and a monthly budget in your PPC campaign. Make use of it. New advertisers should be prepared to take on losses until they figure out their breakeven point (neither profit nor loss). Minimize your risk of loss by setting up a daily and a monthly budget.
Make sure you bid on the right keywords. Some advertisers tend to PPC bid for wrong keywords in hesitation. Take your time. Proper and effective keyword research (http://fedobe.com/ladders-of-success-on-how-to-do-seo-keyword-research/) is necessary for your success. An advertiser can face huge losses if he/she chooses to bid on the wrong keywords. This will direct unfocused traffic who will not buy your products. Therefore, to avoid this catastrophe, find and target the most optimum keywords.
iii. Ad group optimization:
Putting keywords in the wrong ad group can harm you in a lot of ways. Use right keywords for appropriate ad group. Do some experimenting and find out the keywords that operate best together.
iv. Competitors’ price range:
This is quite a simple test but a very important one. Bid 8$ for a desired keyword which is of a lesser importance than other keywords. Pause your PPC campaign for a while. Each time you are outbid by your competitor, you pay 1 cent more. With this process, you can know the price range and level of your competitors. This will help you in managing your budget for keywords.
v. Breakeven point:
The most important step in PPC bid process is determining your breakeven point. If you are not able to make profits from your campaign, then you also not make any loss. You need to calculate your breakeven point. Of course this depends on your click through rate, conversion rate of visitors to customers etc. This step requires time as it is done through continuous testing and experimenting.
vi. Keywords from SEO:
Organic SEO process can help you generate high paying keywords. Find long tailed keywords that belong to your niche, but have a lesser number of competitors. This way you can target such keywords with extremely low price.
vii. SERP Real Estate:
Increase your real estate space on search engine results page. You can do this by focusing on PPC campaign as well as on organic SEO. When audiences see your ads on organic as well as paid results, then they tend to click on your ads without hesitation. The same concept of keywords also applies here.
viii. Keep on experimenting:
Being a new advertiser, you should be ready to face losses. It is this time when you need to experiment with your keywords and your bids. Who knows, you might find a highly converting keyword at a very less price. Do not be stagnant in your campaign.
Well, these were some of the PPC keyword bidding strategies and tips. Add in your suggestions and tips in the comments section.
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